{"product_id":"affiche-vintage-gel-2000-marseille-annees-70-deco-retro-epicerie-surgeles","title":"Vintage GEL 2000 Marseille poster 70s retro decor grocery frozen food","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising poster visible in the photo, promotional for the \"GEL 2000 Le géant du froid\" brand, specializing in frozen foods. This poster highlights the opening of a store in Marseille, at Chemin de Gibbes (14th arrondissement), with a clearly indicated date: Saturday, June 22. The poster features graphics typical of the 1970s, with solid blue colors, bold lettering, and a mascot-like cartoon character with a full beard, stylized in blue on the right side. The visual style, typography, and light blue, dark blue, and white color palette are characteristic of French advertising from the 70s.\u003c\/p\u003e\n\n\u003cp\u003eThe text highlights promotions on several frozen products (ice cream sticks, Sicilian pizza, spring chicken, sardines, merguez, ratatouille, baby food jars, calamari fritters), with prices displayed in francs and brief descriptions for each item. The mention \"surgelés\" (frozen foods) is present at the top left. At the bottom right, a schematic map of the neighborhood helps locate the GEL 2000 store. Several additional mentions appear in small print: \"Plus de 250 références\" (More than 250 items), \"Parking gratuit\" (Free parking), \"Produits de qualité\" (Quality products), \"Bons de réduction\" (Discount coupons), which emphasizes the commercial arguments of the time.\u003c\/p\u003e\n\n\u003cp\u003eThe poster is printed on matte paper, with visible folds and handling marks, particularly on the central part and the edges, attesting to its authenticity and use. No reverse side is visible in the photo. The colors remain vibrant despite a slight patina due to age.\u003c\/p\u003e\n\n\u003cp\u003eThe format is rectangular and appears large (large poster), with no explicitly indicated numerical dimensions. The overall visual strongly evokes French supermarket advertising of the 1970s, both in style and content.\u003c\/p\u003e\n\n\u003cp\u003eThe main typography is in capitals, with a blue and orange border effect around the opening date. The character drawing and dynamic layout reinforce the retro and commercial aspect of this piece.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed poster, sold as is. Presence of prominent folds, small handling marks, and usual patina on the visible side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e GEL 2000 was a French brand specializing in the distribution of frozen products, appearing in the 1970s, at a time when frozen food consumption became widely democratized in France. The development of these stores accompanied the rise of domestic freezers and the transformation of eating habits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging. Professional seller specializing in old posters and vintage advertising.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old poster Marseille, retro frozen food poster, 70s grocery advertising, vintage store decor, GEL 2000 promo, food advertising, large advertising poster, French vintage poster, Marseille commerce poster, retro wall decor, 1970s promo poster, vintage frozen food grocery\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54299941536071,"sku":"3ef6cb9d-5ddc-42ac-9065-d073655a74fc-PA0.88","price":10.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_03c78d0c-6bb7-481b-81c2-be053d5edfe1.jpg?v=1783359128","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/affiche-vintage-gel-2000-marseille-annees-70-deco-retro-epicerie-surgeles","provider":"AFW","version":"1.0","type":"link"}