{"product_id":"ancienne-publicite-clicherie-marseillaise-affiche-retro-typographie-marseille","title":"Old advertising poster from Clicherie Marseillaise retro typography Marseille","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis old printed advertisement features a typical layout for commercial materials from the early to mid-20th century. On the visible side, there is a beige-backed paper insert, adorned with a decorative illustration in the lower left corner depicting an elegant woman, wearing a feathered hat, in a graphic style reminiscent of the 1900s-1920s. The entire document is composed of black typographic characters, with several fonts and sizes used to hierarchize information.\u003c\/p\u003e\n\n\u003cp\u003eThe main text, perfectly legible, highlights the \"Clicherie Marseillaise,\" located at 28, rue Saint-Suffren in Marseille, a former branch of the Société Anonyme des Arts Graphiques. The advertisement explicitly mentions the services offered: \"Clichés for illustrations,\" \"Phototypographic and photolithographic,\" \"Zincography,\" \"Photogravure,\" \"Half-tone engraving,\" \"Trichrome engraving,\" \"Photolithography,\" \"Electrotyping,\" \"Wood engraving,\" and \"Postcards.\"\u003c\/p\u003e\n\n\u003cp\u003eThe paper shows a slight patina, rounded corners, and signs of use (small marks, slightly crumpled edges on the upper right part). No reverse side is visible in the photo; only the main face is shown. The document is presented placed on antique furniture, highlighting its retro character.\u003c\/p\u003e\n\n\u003cp\u003eThe overall graphic style and typography used evoke the professional advertising materials produced for printing and engraving workshops in the early 20th century. The piece is part of the tradition of advertising for graphic workshops, with particular attention paid to print quality and the diversity of techniques offered.\u003c\/p\u003e\n\n\u003cp\u003eThe presence of the stylized female illustration and decorative flourishes reinforces the brand's visual identity and perfectly matches the aesthetic codes of period advertisements. This document is a representative example of French artisanal print advertising, focused on promoting image and graphic reproduction trades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows signs of handling, use patina, slightly rounded corners, and small creases on the upper edges.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \"Clicheries\" were workshops specialized in making printing plates (clichés), essential for reproducing images and illustrations in the press, publishing, and advertising before the digital age. Trichrome engraving, mentioned on this document, allowed for printing color images from three separate plates, an innovative technique for its time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour item will be carefully packaged and shipped quickly by a professional seller, accustomed to handling and protecting antique documents.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique advertising, typographic ad, retro advertising poster, Marseille printing, vintage graphic document, engraving workshop ad, old paper ad, French ad, old French advertising, typographic print ad, decorative ad\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54489316688199,"sku":null,"price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_97d612e8-cc75-4ee5-b972-f8ae10cc5d11.jpg?v=1785625623","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/ancienne-publicite-clicherie-marseillaise-affiche-retro-typographie-marseille","provider":"AFW","version":"1.0","type":"link"}