Vintage BP Treasure of the Kings of France sticker retro blue yellow pub

AFW - Antique France Worldwide

Visual Description

Old rectangular advertising sticker, shown here on a wooden background, with only one side visible. The sticker features a deep blue background, adorned with a stylized yellow crown and a green escutcheon bearing the letters "BP" in yellow, emblematic of the BP (British Petroleum) oil brand. The main inscription, in golden capital letters, reads: "je collectionne le Trésor des Rois de France" (I collect the Treasure of the Kings of France). The graphic design evokes an advertising style from the 1970s-1980s, with a serif typeface and a very legible layout. The top left part bears the inscription "je collectionne le" in white, while the center and right are dominated by the yellow and green graphic elements. The finish of the sticker appears glossy, typical of advertising productions from this period.

The product displays vibrant colors: royal blue, golden yellow, and green, which accentuate the retro look and the visibility of the visual. No major defects, signs of wear, or peeling are visible on this side. The cut is clean, with well-defined straight edges. The object is photographed flat, allowing full appreciation of its advertising graphics and overall condition.

This type of sticker was often distributed during promotional campaigns by major brands to accompany collectible series, in this case, around the historical theme of the Kings of France. The evocation of collecting and the association with BP make it a typical object of vintage French advertising.

Condition

Used item sold as is. The visible side is in good condition, without tears or apparent signs of wear. No noticeable scratches, creases, or discoloration on this side. Only the front side is visible in the photo; no information on the back.

Did you know? BP "Trésor des Rois de France" advertising stickers were distributed in BP service stations in France during the 1970s-1980s to promote collectible series on French history. These campaigns aimed to build customer loyalty among families during holidays and marked the history of petroleum marketing in France.

AFW Reassurance

Careful packaging and fast shipping with tracking. Professional seller specializing in old and vintage advertising items.

Keywords: old BP sticker, vintage ad sticker, Treasure of the Kings of France, 70s retro advertising, BP France sticker, blue and yellow advertising sticker, BP oil sticker, retro decor, old advertising, collectible sticker, service station promotion, old French advertising