Vintage Felix Bühler equestrian sports sticker retro horse decor

AFW - Antique France Worldwide

Description

Rare old advertising sticker from the Felix Bühler brand, specializing in equestrian sports equipment. The item presented is oval-shaped, with a light gold background and a double black border. The center of the sticker features the black silhouette of a rider galloping on their horse, an emblematic visual of the equestrian world. The inscription at the top, "Tout pour le sport équestre" (Everything for equestrian sport), is clearly legible, while the bottom part displays the German version "Alles für den Pferdesport". The cities "Zürich - Genève - Glatt - St. Gallen" are mentioned, indicating the presence of Felix Bühler stores in these locations, and the original brand logo is clearly visible.

The graphic style and typographic choices evoke a 1970s to 1980s design, frequently used in visual communication in the equestrian sector during that period. The light gilding combined with matte blacks reinforces the retro aspect, ideal for vintage-inspired interior decoration or to complement an old boutique atmosphere. The surface of the sticker shows a smooth and shiny appearance, typical of quality prints of the era, with no apparent relief effect on the visible side.

The oval shape, uncommon for recent stickers, accentuates its decorative and retro character. The inscriptions are clear, with no signs of fading. No major defects are visible on the front, apart from very slight traces of wear or micro-scratches, indicating careful storage over the years. The item remains in very good presentation condition for an old advertising item.

The central motif of the rider, drawn in a full silhouette, is characteristic of Swiss and German equestrian iconography, giving this sticker a strong identity. The Felix Bühler logo, with its specific typography, allows for precise dating of the publication period and guarantees the visual authenticity of the piece.

This type of advertising sticker was frequently used to decorate shop windows, transport trunks, lockers, or vehicles related to the horse world, and today constitutes a testament to retro graphic design linked to the world of equestrian sport.

Condition

Used item sold as is. Visible side in very good overall condition, with slight superficial marks compatible with age. See photo for more details.

Did you know? Felix Bühler is a Swiss brand founded in 1966, known for its specialization in equestrian equipment. It has established itself as a benchmark in Switzerland and Europe for the quality of its products for riders and horses, and its original advertising campaigns are now sought after for their retro design.

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