Vintage Supershell ASD Shell sticker retro advertising gasoline

AFW - Antique France Worldwide

Detailed Visual Description

Vintage advertising sticker, as seen in the photo, square with rounded corners. The surface has a navy blue background, adorned with a light blue fan-shaped graphic motif that occupies the upper central part. The main inscription, "Supershell ASD", appears in large white letters and covers most of the surface. In the upper left corner, the slogan "ROULEZ PLUS LOIN" (DRIVE FURTHER) is featured in bright green capital letters. In the bottom right, the iconic, internationally recognized Shell logo is clearly visible in yellow and red.

The white border outlines the sticker, contrasting with the dark background. The overall appearance evokes a graphic style typical of the 1970s to 1980s, particularly in the choice of colors and typography used. Some signs of wear are visible, including superficial scratches and slight losses on the edges, indicating prolonged use or storage.

The finish visible in the photo reveals a semi-glossy surface, typical of a vinyl or plasticized sticker, without being able to deduce the exact material (material not specified in the keywords). No other decorative elements or text appear on the visible side apart from the small publication address, difficult to read, at the bottom right.

The graphics, color palette, and Shell logo clearly place the item in the world of automotive and petroleum advertising, a sector where such promotional materials were frequently distributed at service stations.

Condition

Used item, sold as is. Shows visible signs of wear: scratches, slight losses on the corners, and a usage patina consistent with an old sticker.

Did you know? The "Supershell ASD" range was a specific fuel formulation offered by Shell, promoted in France during the 1970s and 1980s. Advertising stickers of this type were often given out when filling up or as gifts at Shell service stations to reinforce the brand image and technical innovation of their fuels.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in antique advertising items.

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