Supershell ASD Shell old vintage retro automotive advertising sticker

AFW - Antique France Worldwide

Description

An old diamond-shaped advertising sticker, produced for the Shell brand and promoting Supershell ASD fuel. The object features a shiny visible side, with a dominant dark blue, enhanced by light blue gradients creating a central radiating effect. The inscriptions are clear and perfectly legible, with the slogan "ROULEZ PLUS LOIN" (DRIVE FURTHER) in green letters at the top, followed by "Supershell ASD" in large white and light blue letters in the center.

The iconic Shell logo, in yellow and red, is positioned at the bottom, adding a touch of contrast and immediate identification. The corners are rounded, the cut is clean, and the white border frames the whole. The sticker clearly evokes a 1970s to 1980s advertising style, typical of the promotional materials of the era distributed in service stations for motorists.

The visible surface shows slight signs of wear and a few fine marks, indicative of old storage or handling, but the overall graphic legibility remains very good. No peeling or tearing is visible on the presented side.

This type of sticker was intended to be affixed to a vehicle, window, or panel, and stands out for its retro graphics and bold typography, characteristic of automotive visual communication from the second half of the 20th century.

Condition

Used item sold as is. Some superficial signs of wear visible on the surface, colors and inscriptions well preserved on the presented side.

Did you know? Supershell ASD fuel was launched by Shell in the 1970s to meet the growing demand for additive fuels, designed to improve the performance and longevity of automotive engines. Advertising campaigns of this period focused on technical innovation and the promise of covering more miles per tank.

AFW Reassurance

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