Vintage Le Coq Sportif blue shield Olympic Games retro logo sticker

AFW - Antique France Worldwide

Description

Old advertising sticker in the shape of a shield, representing the French brand Le Coq Sportif. The visible side features a bright blue background, circled by a silver border. The iconic stylized rooster logo, inscribed within a triangle, appears in the center in silver. The inscription "le coq sportif" is clearly legible, arranged in an arc in the upper part. In the lower part of the shield, the five intertwined Olympic rings are reproduced in their official colors (blue, yellow, black, green, and red), highlighting the connection with the Olympic Games.

The surface of the sticker has a glossy finish with a slight light reflection, characteristic of vintage advertising stickers. The contours and pattern are sharp, with no apparent scratches on the visible part. The cut follows the precise shape of a coat of arms, which gives the object a sporty and institutional look, typical of the 1970s and 1980s.

The graphics highlight Le Coq Sportif's retro style, with a clean design, bold colors, and rounded typography. The combination of the triangular logo and the Olympic rings evokes the major French sports collaborations of the era.

The colors are well preserved, with no visible fading on the exposed side. The brilliance of the surface suggests that the sticker has not been used or exposed for a prolonged period. No major defects, tears, or creases are observable in the photographed area.

This type of advertising sticker was frequently used for window decoration, sports store display cases, or as a promotional item at major sporting events.

Condition

Used item, sold as is. Very good overall condition on the visible side, vibrant colors, no major alterations detected on the photographed surface.

Did you know? Le Coq Sportif was the official supplier to the French Olympic team on several occasions, notably during the 1968 and 1972 Summer Olympic Games, which explains the frequent presence of the Olympic logo on its advertising materials from that period.

AFW Reassurance

Careful packaging and fast shipping guaranteed. Professional seller specializing in advertising and vintage items.

Keywords: Le Coq Sportif sticker, vintage sticker, advertising emblem, Olympic logo, retro badge, sports decoration, 70s sticker, blue shield sticker, old advertisement, Olympic Games, Olympic sticker, old French sports logo