{"product_id":"autocollant-vintage-matmut-ima-voiture-retro-annees-80-assurance","title":"Vintage Matmut IMA car sticker retro 80s insurance","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePeriod car sticker, identifiable as a promotional model from Matmut, a French mutual insurance company. The item is a rectangular sticker with rounded corners, with a glossy appearance, typical of 1980s car advertising materials. The visible side features the Matmut logo, recognizable by its blue lettering surrounded by an oval adorned with pink geometric patterns. It also includes the mention \"Inter Mutuelles Assistance\" and an assistance telephone number, characteristic elements of car signage from that period.\u003c\/p\u003e\n\n\u003cp\u003eThe lower part of the photo shows a cardboard or paper backing, specifying usage instructions: \"IMA – Free call in France! Place this sticker on the rear window of your car.\" This text highlights the utilitarian function of the item, designed to be affixed inside a vehicle to make the emergency contact visible in case of need for roadside assistance.\u003c\/p\u003e\n\n\u003cp\u003eThe dominant colors are off-white, blue, and pink, in a graphic aesthetic typical of vintage car advertising materials. The print on the sticker is mirrored, allowing for correct reading from outside the vehicle when the sticker is placed on the interior rear window.\u003c\/p\u003e\n\n\u003cp\u003eThe logo, geometric patterns, and typography are representative of French institutional graphic charters from the 1980s, with a functional layout and a pastel color palette, common on period car accessories. No major defects are visible on the exposed side, which shows good luster and perfectly legible inscription.\u003c\/p\u003e\n\n\u003cp\u003eThis type of sticker was frequently distributed to policyholders when subscribing to a car insurance contract, reflecting an era when brand visibility on the vehicle was an element of reassurance and practicality for the user.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Good general appearance on the visible side, clear inscriptions, and undamaged backing. Some minor traces of use or signs of time possible, without altering readability or functionality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \nInter Mutuelles Assistance (IMA) was created in 1981 by several French mutual insurance companies, including Matmut, to offer mutualized roadside assistance to their members. IMA stickers were commonly provided in car insurance folders starting in the early 1980s, facilitating contact in case of breakdown or accident during travels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by a professional seller, to guarantee the preservation and secure delivery of this authentic item.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: Matmut sticker, retro car sticker, vintage car insurance, IMA assistance, 80s sticker, old car advertising, old car window sticker, Inter Mutuelles Assistance, retro car decor, France insurance sticker, vintage car accessory, retro advertising sticker\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54247339295047,"sku":"f563021f-b8ad-42dd-86ea-3cc1cea35553","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_00e1db4d-01c2-43d0-85db-f75db20b2af3.jpg?v=1782677458","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/autocollant-vintage-matmut-ima-voiture-retro-annees-80-assurance","provider":"AFW","version":"1.0","type":"link"}