Vintage LYS laundry detergent box, 1950s, washes without soap, Montpellier, advertising decor

AFW - Antique France Worldwide

Description

Old LYS brand laundry detergent box, visible in the photo, typical of the 1950s. The packaging has a slender rectangular shape with a slanted front. The graphic design is characteristic of post-war advertising aesthetics, with a speckled navy blue background, framed by a beige border.

The brand "LYS" is displayed in large red letters with beige outlines on the upper part, in an angular typeface highly representative of mid-century French design. Just below, the inscription "LAVE SANS SAVON" (WASHES WITHOUT SOAP) appears in red letters, highlighting the product's specificity.

At the bottom of the box, the mention: "FABRIQUÉE PAR LES LABORATOIRES DE Claire 21. B^t Louis Blanc - MONTPELLIER" (MANUFACTURED BY THE LABORATORIES OF Claire 21. B^t Louis Blanc - MONTPELLIER) confirms the Montpellier origin of this household product. The entire visible side is matte, with traces of dust and some age marks, consistent with an authentic advertising object displayed or stored for several decades.

The box appears to be made of cardboard, with a slightly granular-looking outer surface, but the exact material is not specified on the packaging. There is no indication that the original contents are present.

Condition

Used item sold as is. Presence of visible signs of age: dust marks, small wear spots on the front, blunted corners. Overall appearance consistent with an old advertising object from the 50s.

Did you know? "Soapless" detergents like LYS developed in France after World War II, with the rise of synthetic detergents. Laboratories and regional brands then multiplied innovations to meet the modernization of homes and the democratization of the domestic washing machine.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and vintage items.

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