{"product_id":"boite-lessive-vintage-lys-annees-50-lave-sans-savon-montpellier-deco-pub","title":"Vintage LYS laundry detergent box, 1950s, washes without soap, Montpellier, advertising decor","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld LYS brand laundry detergent box, visible in the photo, typical of the 1950s. The packaging has a slender rectangular shape with a slanted front. The graphic design is characteristic of post-war advertising aesthetics, with a speckled navy blue background, framed by a beige border.\u003c\/p\u003e\n\n\u003cp\u003eThe brand \"LYS\" is displayed in large red letters with beige outlines on the upper part, in an angular typeface highly representative of mid-century French design. Just below, the inscription \"LAVE SANS SAVON\" (WASHES WITHOUT SOAP) appears in red letters, highlighting the product's specificity.\u003c\/p\u003e\n\n\u003cp\u003eAt the bottom of the box, the mention: \"FABRIQUÉE PAR LES LABORATOIRES DE Claire 21. B\u003csup\u003et\u003c\/sup\u003e Louis Blanc - MONTPELLIER\" (MANUFACTURED BY THE LABORATORIES OF Claire 21. B\u003csup\u003et\u003c\/sup\u003e Louis Blanc - MONTPELLIER) confirms the Montpellier origin of this household product. The entire visible side is matte, with traces of dust and some age marks, consistent with an authentic advertising object displayed or stored for several decades.\u003c\/p\u003e\n\n\u003cp\u003eThe box appears to be made of cardboard, with a slightly granular-looking outer surface, but the exact material is not specified on the packaging. There is no indication that the original contents are present.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. Presence of visible signs of age: dust marks, small wear spots on the front, blunted corners. Overall appearance consistent with an old advertising object from the 50s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \"Soapless\" detergents like LYS developed in France after World War II, with the rise of synthetic detergents. Laboratories and regional brands then multiplied innovations to meet the modernization of homes and the democratization of the domestic washing machine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique detergent box, vintage advertising packaging, LYS Montpellier, 50s detergent, retro kitchen decor, washes without soap, old household advertising, old detergent box, French laundry vintage, cardboard advertising box, old packaging, authentic vintage decoration\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324713095495,"sku":"ba0c7a22-763a-4e96-9e63-5a5aa836827d","price":27.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_c1016196-c02c-4853-8a44-1a918e07eebd.jpg?v=1783762193","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/boite-lessive-vintage-lys-annees-50-lave-sans-savon-montpellier-deco-pub","provider":"AFW","version":"1.0","type":"link"}