Old advertising box NEUTROSES Vichy red vintage pharmacy decor

AFW - Antique France Worldwide

Description

This old advertising box, rectangular with rounded corners, is dedicated to the NEUTROSES-VICHY brand. It features a dark red, speckled finish, typical of pharmaceutical boxes from the early to mid-20th century. The visible side has a large printed label in gold, beige, and red tones, with vintage typography and detailed text about the product's indications. The main inscription, "NEUTROSES-VICHY," is displayed diagonally on a red band, accompanied by the Vichy laboratory logo on the left.

The box mentions the "Rational treatment of stomach ailments" and details the targeted disorders: gastralgia, dyspepsia, gastritis, acid fermentation, hyper- and hypochlorhydria. The text also specifies the composition based on seaweed extracts and Vichy waters. At the bottom of the label, it reads "Laboratoire Médico-Pharmaceutique de Vichy, 163 Rue Lafoque et Boulevard de la Salle, Vichy."

The surface of the box shows an even patina with signs of wear, including scratches and areas where the varnish has deteriorated, highlighting its authentic age. No additional decoration is visible, emphasizing the functional sobriety of the period's advertising design. The lid appears to be a slip-on type, typical of pharmaceutical lozenge or tablet boxes from this period.

The graphic style and pharmaceutical mentions clearly place this box in the world of vintage medical advertising objects, valued for their retro aesthetic and decorative appeal in a display case or on a bathroom shelf.

No other side of the box is visible in the photo; the description focuses exclusively on the front and its graphic elements.

Condition

Used item sold as is, with visible wear, patina, and signs of age. The print remains legible despite varnish wear and some rubbing marks.

Did you know? Lozenges and tablets made with Vichy waters were very popular in France in the early 20th century, praised for their digestive properties. Vichy laboratories played a pioneering role in standardizing remedies based on natural minerals, combining advertising communication and pharmaceutical innovation as early as the 1920s-1930s.

AFW Reassurance

Careful packaging and fast shipping. Professional seller specializing in antique and advertising items.

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