{"product_id":"briquet-publicitaire-vintage-cedixsept-c77-cricket-bleu-retro-ancien-pub","title":"Vintage advertising lighter Cedixsept C77 blue retro old pub","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising lighter features a classic rectangular shape, typical of Cricket disposable models. The casing boasts a deep, brilliant blue with a smooth, slightly glossy finish. On the visible side, the inscription \"CEDIXSEPT STUR-D-WEAR\" appears in large orange letters, accompanied by the smaller \"NEW GENERATION,\" adding a retro graphic touch characteristic of 80s-90s advertising objects. At the top, a blue crest with \"JEANS C77\" reinforces the promotional nature of this lighter, suggesting a connection to a ready-to-wear or jeans brand. The ignition mechanism is made of gray metal, branded \"Cricket,\" and the black ignition button is clearly visible at the top.\u003c\/p\u003e\n\n\u003cp\u003eThe typography and color palette, combined with the Cricket logo, evoke a retro aesthetic. The design is intended to attract attention, typical of advertising objects distributed during promotional campaigns or at points of sale. No details are visible on the other sides; only the front is shown in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThe lighter appears to be made of a rigid plastic body (material not confirmed, visual aspect only), with a metallic tip for the mechanism. The advertising silkscreen print is crisp, well-centered, and shows no major visible defects in the photographed area. The combination of blue, orange, and silver gives the object a strong graphic appeal, true to the vintage advertising spirit.\u003c\/p\u003e\n\n\u003cp\u003eThe Cricket brand, clearly engraved on the metallic part, attests to the authenticity of the item. This type of advertising lighter was often used to promote textile brands or events in the 80s-90s. The presence of the \"CEDIXSEPT\" logo and the \"STUR-D-WEAR\" mention suggests a marketing operation targeted at fashion or streetwear.\u003c\/p\u003e\n\n\u003cp\u003eThe lighter is presented on a white textile, which highlights the intensity of its color and the readability of its inscriptions. No accessories or packaging are visible in the photo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. The visible side shows some signs of use and minor marks, typical of an old lighter. The Cricket mechanism and silkscreen print are intact on the photographed part.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Cricket lighters, created in Sweden in 1961, became a popular advertising medium from the 1970s due to their reliability and customizable design. Many fashion and beverage brands used them for their promotional campaigns over several decades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour purchase will be carefully prepared, promptly shipped, and professionally packaged to ensure secure delivery.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising lighter, lighter, Cricket Cedixsept, antique lighter, jeans advertising, retro accessory, blue lighter, vintage advertising, Stur-D-Wear, disposable lighter, promotional item, 80s lighter\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54309051629895,"sku":"054847f9-90a2-450f-b18b-c92eecbdb99a-PA0.65","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_0024d7b2-5ae1-43a1-906d-a13dab0db9c0.jpg?v=1783500654","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/briquet-publicitaire-vintage-cedixsept-c77-cricket-bleu-retro-ancien-pub","provider":"AFW","version":"1.0","type":"link"}