ORIA 1948 vintage jewelry calendar, rare retro advertising card

AFW - Antique France Worldwide

Description

This document is an advertising pocket calendar from 1948, published for the French jewelry brand ORIA. In card format, it features a front print in dominant cream, black, and red colors, typical of post-war utilitarian graphic style. The item has a rectangular shape with rounded corners and a red border framing the monthly calendar covering the period from July to December 1948. Days and associated first names are listed in columns, with each month clearly separated by a red line.

At the bottom, there is the mention "BIJOUX DANS ORIA ORILYA," the brand's advertising signature, as well as the stylized "ORIA" logo in thick black characters, followed by the year "1948." The whole is printed on matte cardboard, without any visible gloss effect. The fonts used are characteristic of the 1940s, with a sober and legible design, reinforcing the retro identity of the item.

The calendar surface shows some signs of use: a slight crease marked in the upper left part, worn rounded corners, and discrete wear around the edges, without affecting the readability of the text. The red and black typography remains sharp and well-contrasted. No reverse side or additional details are visible in this image.

This type of advertising calendar was frequently distributed by ORIA's partner jewelers to build customer loyalty or accompany the purchase of a piece of jewelry. It is a utilitarian stationery item, sought after for its vintage aesthetic and rarity, especially in good condition.

The layout prioritizes functionality: each month occupies a vertical column, saints and first names are well-aligned, and the mention of the autumn equinox and winter solstice appears at the bottom of the page. The printing is neat despite the simplicity of the medium, reflecting the advertising expertise of the time.

Condition

Used item, sold as is. Visible crease, slightly blunted corners, moderate wear consistent with the calendar's age. The print remains very legible.

Did you know? The ORIA house, founded in Paris at the end of the 19th century, specialized in the manufacture of costume jewelry and religious jewelry in gilded metal. It widely distributed advertising items like this calendar to establish its reputation with the general public in the 1940s-1950s.

AFW Reassurance

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Keywords: old advertising calendar, ORIA calendar card, vintage almanac, retro pocket calendar, 1948 jewelry advertisement, antique stationery, vintage French calendar, ORIA Paris, 1940s, French vintage calendar, antique jewelry, jewelry advertising support