Vintage Gitem Aubagne 1984 tea towel calendar, old advertising scarf

AFW - Antique France Worldwide

Detailed Visual Description

This vintage promotional calendar dish towel, dated 1984, is a textile object typical of the 1980s, often used as a decorative or practical accessory in French kitchens. The piece presented here is designed in a rectangular format, with a bright red frame that accentuates the central motif and immediately catches the eye. The center of the towel displays a graphic composition illustrating various pitchers and wine tasters, emblematic elements of the wine-making tradition, drawn in gray and black tones on a red background. The inscription "Pichets et Tastevin" (Pitchers and Wine Taster) appears in the center, surmounted by the year 1984 in yellow characters, clearly legible and characteristic of the graphic style of that era.

The annual calendar occupies a large part of the surface, with the months and days clearly printed in black on a white background at the top and bottom of the object. A vegetal frieze composed of vine leaves and grape bunches frames the main motif, reinforcing the oenological identity of the design. At the bottom of the object, a yellow band adorns the lower part, incorporating the advertising elements: the Gitem logo, the mention "TECHNI-SERVICE L. VAQUER 14, Boulevard Jean Jaurès AUBAGNE" as well as the telephone number of the time. The artist's signature "R. Contarini" is also noted in the lower right corner.

The texture of the textile appears flat, with a print in clear and contrasting colors, typical of calendar dish towels of this period. No details of the reverse side, hem, or attachment are visible in the photo. The object has a supple appearance, placed on a wooden surface, with a fold that leaves the entire motif and inscriptions perfectly legible.

This calendar dish towel combines both a utilitarian function and a vintage decorative appeal, while also carrying a local advertising dimension thanks to the highlighting of the Gitem store in Aubagne. It is a representative example of textile-printed advertising in the 80s, where each business personalized its materials to build customer loyalty.

The dominant colors are red, yellow, black, and green, with shades of gray for the illustrations. The overall condition of the object appears good, with no visible stains or tears on the displayed side, although some slight creases related to storage or previous use may be observed.

Condition

Used item, sold as shown in the photo. Some slight creases visible, no major apparent defects on the visible side. The colors remain vibrant and the print legible.

Did you know? Promotional calendar dish towels were particularly common in France in the 1970s and 1980s. Offered by local businesses, they served as both a practical everyday tool and a loyalty support for customers. The thematic illustrations, such as the table and wine objects here, often reflect regional traditions or the commercial activities of the sponsor.

AFW Reassurance

Fast and careful shipping by a professional seller, with appropriate packaging to preserve the quality of the textile and print.

Keywords: calendar dish towel, promotional dish towel, fabric calendar, vintage kitchen towel, Gitem Aubagne, advertising textile ann