Vintage advertising postcard, Prades woman 80s, jacket and trousers set

AFW - Antique France Worldwide

Description

This vintage advertising card features a color photograph of a women's jacket and trousers set. On the visible side, a woman poses in a bright interior decorated with flowers, wearing a light grey checkered jacket with fine yellow stripes, named "Veste PERIGORD", and matching trousers, called "Pantalon POITOU". Both model names and available sizes ("36 to 54") appear in the top left, typical of promotional materials for ready-to-wear women's fashion from the 1980s.

The visual highlights a clothing style with a loose fit, featuring a jacket with wide lapels, two visible buttons, and padded shoulders, characteristic of clothing trends from that period. The trousers have a straight, loose cut, with no visible pleats on the front. The ensemble is in sober, nuanced grey tones, with fine graphic lines on the jacket. The model wears a discreet gold necklace and holds a pair of light brown gloves in her right hand, a common accessory in retro fashion visuals.

The background shows a bright interior with white furniture and a bouquet of pink and salmon flowers, reinforcing the refined and domestic aesthetic of the scene. The card's print is matte, with no apparent glossy varnish on the visible side. No brand logo is visible on this side, but the mention "Prades" in the keywords suggests a specific origin or series related to the textile or regional trade world.

The graphic style, clothing cut, and layout clearly evoke a French production from the 80s, with attention paid to elegant presentation and the practical aspect of the clothes. The card appears to be intended for advertising or informational use in boutiques or during special sales events.

The card's format is rectangular, with right angles, and the photo is printed edge-to-edge without visible margins. No major defects are observable on the presented side, apart from a very slight curve in the card, probably due to its age or storage.

Condition

Used item sold as is. Very slight traces of handling or possible curvature marks, without major alteration to the image or text on the visible side.

Did you know? Fashion advertising cards were commonly used in the 1970s and 1980s by French ready-to-wear boutiques to present the flagship models of new collections. They served as both a sales tool and a source of inspiration for customers, and are now valuable witnesses to the evolution of clothing style and graphic codes of their time.

AFW Reassurance

Careful packaging and fast shipping are ensured by a professional seller specializing in antique and vintage items.

Keywords: fashion advertising card, vintage women's advertising, old ready-to-wear card, 80s retro card, textile boutique support, clothing promotional card, fashion advertising card, retro women's clothing, jacket and trousers set, Prades fashion, women's wardrobe card, paper fashion advertising