Penhaligon's Bayolea retro perfume ad card, vintage cut-out shape

AFW - Antique France Worldwide

This advertising card with an original design depicts a stylized straight razor, a nod to the world of traditional shaving. It is published by Penhaligon's London for the promotion of its fragrance "Bayolea," whose name appears in ornate black letters on the lower part of the card. The whole adopts an elongated silhouette, precisely cut and enhanced with an anise green border that emphasizes its contours and evokes the elegance of old-fashioned barber tools.

On the front, the card features two distinct inscriptions: "BAYOLEA" in a graphic cartouche, and "PENHALIGON’S LONDON" printed more discreetly on the upper handle. The smooth, shiny surface reflects light, suggesting a cardboard or plasticized support, although the exact material cannot be confirmed in the absence of an indication.

The graphic design evokes the retro spirit and refined aesthetics of men's toiletries from the early 20th century, while remaining modern through the sobriety of its colors: off-white, lime green, and black. This type of advertising card, sometimes called "POS" (point-of-sale) or "promotional card," was intended to draw attention to a specific fragrance in perfumeries or at dedicated events.

The object is presented on a soft white textile background, highlighting its clean contours and neat graphics. No defects, creases, or signs of wear are visible on the exposed side, suggesting a good overall condition for a used item.

The original straight razor shape reinforces the visual link with the world of male grooming, a central theme of the Bayolea range at Penhaligon's. This type of item is of interest to lovers of advertising design, antique perfumery, or graphic curiosities related to the art of shaving.

Condition: Used item, sold as is. No visible alteration on the shown side, clean and neat appearance.

Did you know? Penhaligon's, founded in London in 1870, is renowned for its refined fragrances and elegant advertising campaigns. The Bayolea range, launched in the 21st century, is inspired by traditional aromatic compositions used in British barbershops.

AFW Reassurance: Careful packaging and fast shipping ensured by a professional seller specializing in antique and advertising items.

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