Vintage PLEATS PLEASE ISSEY MIYAKE perfume advertising card, retro decor item
AFW - Antique France Worldwide
Description
This old advertising card is dedicated to Issey Miyake's "PLEATS PLEASE" perfume, an emblematic reference in contemporary perfumery. The item features a cut-out shape evoking a stylized floral silhouette, typical of the brand's creative promotional materials. The visible surface sports a matte off-white background, displaying the text "PLEATS PLEASE ISSEY MIYAKE" in violet capital letters, printed in a modern and clean typography. The contrast between the soft background and the colorful inscription highlights the perfume's name and accentuates the desired visual effect.
The card appears to be made of sturdy cardboard, with an irregular cut reminiscent of Issey Miyake's campaign graphics, known for their inventiveness and minimalist aesthetic. The item is photographed resting on a light grey, fluffy-looking textile, which highlights the smooth texture of the card and emphasizes its decorative aspect. No other graphic elements, logos, or text are visible on the presented side.
This advertising material is characteristic of promotional items distributed during perfume launches or in perfumeries, often sought after for their original design and their connection to the brand's universe. The whole, by its style and presentation, evokes a creation from the 2010s, consistent with the release of the Pleats Please perfume.
The apparent condition of the card is very good: the surface shows no scratches, stains, or visible creases on the exposed side. The edges appear clean, with no snags or perceptible deformation. No mention of dimensions is visible in the information provided.
Condition
Used advertising item, sold as seen in the photo. No major apparent defects on the shown side.
Did you know? Issey Miyake's Pleats Please perfume was launched in 2012 and is directly inspired by the Japanese designer's famous pleated clothing line. Its visual identity and promotional items incorporate the codes of pleating and minimalist graphics characteristic of the brand.
AFW Reassurance
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