{"product_id":"carte-routiere-esso-card-france-vintage-retro-stations-service-annees-70","title":"Esso Card France vintage retro 70s gas station road map","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage \"ESSO CARD\" road map features a typical 1970s design, identifiable by both its brightly colored Esso logo (red and blue) and its retro typography. The cover visible in the photo is made of paper or flexible cardstock with a slightly satin finish, predominantly white with blue and red lettering. The main inscription \"ESSO CARD\" is visible at the top, followed by \"france\" and \"stations-service agréées\" (approved service stations), as well as a small Esso logo at the bottom.\u003c\/p\u003e\n\n\u003cp\u003eThe map's format, with its rounded edges and vertical presentation, evokes the maps distributed in service stations for motorists, designed to easily locate approved Esso points throughout France. The cover appears to be well-preserved, with no major creases or visible tears. The overall impression suggests a promotional or utilitarian edition from the era, designed for practical use on the road.\u003c\/p\u003e\n\n\u003cp\u003eThe sober layout and the presence of the Esso logo on a white background are characteristic of road advertising materials from the second half of the 20th century. The document shown is placed on a wooden surface, with antique bindings in the background, which highlights its retro and authentic appearance.\u003c\/p\u003e\n\n\u003cp\u003eThe overall condition of the visible side indicates slight signs of use, without major apparent defects. No details on the internal content or the reverse side are visible in this image. This type of map, associated with the Esso brand, is sought after for vintage decoration or the recreation of retro interiors, particularly in a garage, office, or automotive-themed library.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. The cover shows minor signs of wear consistent with age, without notable tears or stains on the visible side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Esso road maps were distributed free of charge in French service stations from the 1950s to the 1980s. They served to build customer loyalty while promoting the network of approved stations. Their design followed the evolution of Esso's visual identity, a pioneering brand in automotive communication in Europe.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique road map, Esso map, vintage service map, retro advertising map, garage decor map, Esso map, France service station, car map, retro paper map, vintage wall decor, old petrol map, 70s antique map\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54321917952327,"sku":"3cfef763-7ff7-4ba4-8048-0dbfdb492389-PA0.35","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_60d4e592-af3c-4f98-a3fb-405675670b77.jpg?v=1783683102","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/carte-routiere-esso-card-france-vintage-retro-stations-service-annees-70","provider":"AFW","version":"1.0","type":"link"}