Vintage FRAICHEUR Phone Card Télécarte 50 units retro 90s
AFW - Antique France Worldwide
Visible chip phone card, advertising model titled "FRAICHEUR" (Freshness), issued to promote dairy products. The item presented is a French phone card, standard rectangular format, with rounded corners and a golden electronic chip on the upper left part.
The card's visual features a bluish-tinted photograph depicting a close-up face, head tilted back, evoking a feeling of freshness or well-being. The word "FRAICHEUR" appears in large black letters in the center, accompanied on the bottom left by the inscription "TELECARTE 50" on a white and blue background, indicating a capacity of 50 units.
On the right side of the card, a vertical band contains the phrase "LES PRODUITS LAITIERS DES SENSATIONS PURES" (Dairy Products of Pure Sensations) with a color scheme: white and yellow letters on a blue background, and the "DES SENSATIONS PURES" part in red. This advertising graphic is typical of French campaigns from the 1990s, a period when phone cards were widely used as a promotional medium.
The visible surface appears well-preserved, without major scratches or apparent chips on the front. The colors are clear, and the golden chip shows no visible oxidation. The photographic motif and text remain perfectly legible. No printing defects are observable on this side.
This type of chip phone card, also called a phonecard or unit phone card, was commonly used in French phone booths before the widespread adoption of mobile phones. Its advertising aspect and graphic visual make it a prized retro item for its emblematic character of the 90s.
Condition
Used item, sold as is. Clean front, no major visible defects. Any traces of use are minimal and consistent with the age of the item.
Did you know? Chip phone cards were introduced in France in the early 1980s and became a popular advertising medium in the 90s. Some series, especially those related to national campaigns like "Les Produits Laitiers," are sought after for their typical design and nostalgic value.
AFW Reassurance
Your order will be carefully packaged and shipped quickly by a professional seller specializing in vintage and French advertising items.
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