{"product_id":"chausse-pieds-ancien-runic-1947-publicitaire-vintage-retro-metal","title":"Vintage Runic 1947 Metal Advertising Shoehorn","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis antique Runic advertising shoehorn, dated 1947, features an elongated shape typical of traditional shoe accessories. The object has a bright metallic finish, with a slightly patinated surface that attests to its age and previous use. The visible side bears a clear inscription: \"RUNIC CACCIN TONINO 1947\" in dark green letters, characteristic of advertising objects from that era. The upper part has a hole, allowing the accessory to be easily hung or attached, a common detail on antique shoehorns.\u003c\/p\u003e\n\n\u003cp\u003eThe surface of the shoehorn shows some traces of wear, fine scratches and marks of use, giving it an authentic look sought after in vintage accessories. The pronounced curve of the spatula ensures an ergonomic and efficient grip, while highlighting the care taken in the design of this type of utilitarian object in the 1940s.\u003c\/p\u003e\n\n\u003cp\u003eThe dominant color is a bright silver tone, enhanced by the contrast of the green lettering. The graphic style of the inscription clearly evokes a retro aesthetic of the 1940s, confirmed by the mention \"1947\" affixed to the front. This advertising shoehorn stands out for its elegant simplicity and visual robustness, typical of shoe accessories from this period.\u003c\/p\u003e\n\n\u003cp\u003eThe smooth and polished finish, although marked by time, retains a beautiful shine under light. The general shape, widened at the base and tapered towards the perforated end, is designed to facilitate the insertion of shoes while avoiding damage to the heel counter. This model, both utilitarian and promotional, illustrates the tradition of advertising gifts offered by shoe manufacturers or associated products.\u003c\/p\u003e\n\n\u003cp\u003eUsed item sold as is. Traces of use, scratches, and age-related marks are visible on the front shown. See photo for more details.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising shoehorns were often distributed by shoe manufacturers or cobblers from the beginning of the 20th century. They served to build customer loyalty while ensuring a brand presence in users' daily lives. The model presented here, dated 1947, bears witness to this tradition, with a personalized inscription and robust manufacturing typical of the post-war era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e: Careful packaging and fast shipping. Professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique shoehorn, vintage shoe accessory, Runic 1947, retro shoe advertisement, metal shoehorn, advertising shoehorn, retro shoe accessory, antique shoe tool, Runic shoehorn, collectible shoehorn, metal shoehorn, Runic shoe accessory\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54256493068615,"sku":"62bcc2ea-c393-4594-a589-a0b7c7121839-PA1.00","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_e1c523d5-99e5-4d72-9a93-08ea1f09ee08.jpg?v=1782784799","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/chausse-pieds-ancien-runic-1947-publicitaire-vintage-retro-metal","provider":"AFW","version":"1.0","type":"link"}