{"product_id":"chausse-pieds-ancien-valdagno-publicitaire-vintage-metal-patine-retro-deco","title":"Vintage Valdagno advertising shoehorn patinated metal retro decor","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis antique shoehorn has an elongated and slightly curved shape, typical of advertising shoe accessories from the mid-20th century. The item features a dark, metallic-looking finish, with a patinated surface that attests to its age. On the visible side, an advertising inscription is engraved in relief, with the word \"VALDAGNO\" standing out clearly, accompanied by other smaller, partially legible mentions. The end of the handle has a hole, probably allowing the shoehorn to be hung or easily attached to a keyring or wall display.\u003c\/p\u003e\n\n\u003cp\u003eThe body of the shoehorn is compact, with a curve designed to facilitate putting on shoes without damaging the heel counter. Its dark grey hue, punctuated by traces of oxidation and small marks of use, gives it a distinct vintage character. The typography of the inscription, as well as the advertising aspect, evoke the utilitarian productions of the 1950s to 1970s, common in shoe stores or cobblers' shops of the time.\u003c\/p\u003e\n\n\u003cp\u003eThis Valdagno advertising shoehorn is a representative example of promotional accessories distributed by manufacturers or merchants to build customer loyalty. The inscription, although partially erased by time, remains legible enough to identify the brand and its origin. The entire piece displays a beautiful aesthetic coherence, with uniform wear and an authentic patina on the presented side.\u003c\/p\u003e\n\n\u003cp\u003eThe simple and functional design, combined with the presence of the brand in relief, gives this accessory decorative value in addition to its practical utility. It stands out for its authenticity and the retro character of its finish, which will appeal to lovers of vintage utilitarian objects and old fashion accessories.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows marked patina, traces of oxidation, and visible signs of use on the surface. The advertising inscription remains partially legible. The overall appearance testifies to the age of the accessory.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising shoehorns were commonly offered by shoe retailers in the 20th century, particularly in Europe. They served both as a practical tool and a promotional medium, with brand names or addresses engraved or embossed on metal or plastic. These accessories were often kept in drawers or hung in shops, and some models are now sought after for their retro design or their connection to the history of local commerce.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping. Sale guaranteed by a professional for a secure shopping experience.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising shoehorn, antique shoe accessory, vintage shoehorn, metal shoehorn, Valdagno retro ad, old shoe tool, vintage shop decor, 50s shoe accessory, inscribed shoehorn, old shoehorn, decorative shoehorn, antique shoe advertisement\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54260787511623,"sku":"a2820903-e61e-4274-a11c-0a121d3db07d-PA1.00","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_42333bf2-2df6-44ea-a0e8-25e4f2e15fc7.jpg?v=1782840704","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/chausse-pieds-ancien-valdagno-publicitaire-vintage-metal-patine-retro-deco","provider":"AFW","version":"1.0","type":"link"}