Vintage Veloutine shoe polish from the 1940s, cardboard box, suede cleaner

AFW - Antique France Worldwide

Description

Old shoe polish box, from the brand Veloutine, visible on the front. The object presented is a flat cardboard box, square in shape, featuring a blue print on a patinated beige background. The box is intended for cleaning suede and drill shoes, as explicitly indicated by the main inscription in capital letters: "VELOUTINE POUR NETTOYER LES CHAUSSURES en Daim et Coutil" (VELOUTINE FOR CLEANING Suede and Drill SHOES).

The graphic design is typical of the 1940s, with a simple and functional layout, framed by a printed border. The text occupies almost the entire visible surface, detailing the product's instructions for use. The sans-serif typography reflects the utilitarian aesthetic of the era. The cardboard surface shows a uniform patina, testifying to the object's age, as well as some visible wear marks on the edges and corners.

The Veloutine box stands out for its authentic appearance, with traces of use and slight discoloration due to time. No illustration or graphic logo is present on this side, only explanatory texts. The object is photographed placed on a wooden table, which accentuates its vintage character and the retro atmosphere of the scene.

The printed instructions are legible: they advise removing dust with a clean brush, then rubbing dry with Veloutine, especially on stained areas, and finishing with a cloth to even out the shade. These instructions confirm the specific use of this product for the care of suede and drill.

This type of flat cardboard box, with monochrome printing and detailed instructions for use, is characteristic of shoe care products from the mid-20th century. The visible side shows no barcode, no mention of capacity, and no manufacturer's indication other than the brand "Veloutine".

Condition

Used item, sold as is. Visible wear on the edges, period patina, and superficial traces consistent with its age. The box is complete on the presented side.

Did you know? Veloutine was a specialized French product for the care of suede and fabric shoes, at a time when the care of leather and textiles required specific attention. Flat cardboard boxes were common in the 1930s to 1950s before the widespread use of plastic in cleaning product packaging.

AFW Reassurance

Careful packaging and fast shipping by a professional seller, for safe delivery.

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