{"product_id":"etiquette-fromagere-vintage-camembert-joseph-lepetit-normandie-deco-ancienne","title":"Vintage cheese label Camembert Joseph Lepetit Normandy old decor","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld, round cheese label, illustrating the Joseph Lepetit brand. This label is specifically for a \"Le Supérieur\" Camembert, made in Normandy, as clearly indicated by the central inscription. The graphic design is distinguished by a red background adorned with radiating rays, highlighted with touches of blue and gold, giving the whole a typical appearance of mid-20th century dairy products.\u003c\/p\u003e\n\n\u003cp\u003eThe mention \"Extra Doux\" (Extra Mild) appears in a golden medallion on the left, while another medallion on the right specifies \"45% matière grasse\" (45% fat content). The name of the commune \"Bretteville s\/Dives (Calvados)\" is inscribed at the bottom of the label on a blue band, reinforcing the geographical anchoring and authenticity of the product. The manufacturer's name, \"Joseph Lepetit,\" appears at the top on a blue background, with clear and contrasting typography.\u003c\/p\u003e\n\n\u003cp\u003eThe label surface has a smooth and satin finish, typical of old deadstock cheese labels (never used). No reverse side is visible in the photo. The printing is sharp, with vivid colors and good legibility of the texts. The printer's mention \"Garnaud - Angoulême\" is discreetly placed at the bottom, characteristic of traditional French productions.\u003c\/p\u003e\n\n\u003cp\u003eThis piece is representative of the advertising and food aesthetics of the 1950s-1960s, with its geometric patterns, bold colors, and meticulous graphic design. It is placed on an openwork white lace doily, on an old wooden background, which highlights its decorative and vintage appearance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. The visible label shows good overall preservation, with no apparent folds or tears on the photographed side. The colors remain vibrant and the print is intact. Some minimal traces of wear or handling may remain, typical of old labels stored for several decades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The cheese label, also called \"camembertière,\" was an essential advertising medium to differentiate Camembert producers in Normandy from the late 19th century onwards. The Joseph Lepetit company, located in Bretteville-sur-Dives in Calvados, was one of many dairies to have marked the history of traditional Norman Camembert, notably thanks to its colorful and recognizable labels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging. Professional seller specializing in authentic antique and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: camembert label, camembertière, cheese label, Normandy, Joseph Lepetit, vintage kitchen decor, old curiosity, old dairy, food poster, France cheese label, retro food label, dairy decoration\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54311376290119,"sku":"f5dad9c5-a184-4f28-a835-e822c1fac7ef","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_47122cd6-44e9-409c-8a09-cf78d8b9bd7a.jpg?v=1783526685","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/etiquette-fromagere-vintage-camembert-joseph-lepetit-normandie-deco-ancienne","provider":"AFW","version":"1.0","type":"link"}