Vintage cheese label Camembert Moulinet Normandy 1930s decor

AFW - Antique France Worldwide

Detailed visual description

This listing is for an antique cheese label, round in shape, clearly intended for a Camembert. The label features graphics typical of the early 20th century, with a dominant cream, blue, and red color palette. The main inscription, in blue Gothic letters outlined in yellow, reads "A. Moulinet", which is the manufacturer's brand. Around the label, in red, is the mention "Domaine de la Haye-de-Poëley - LE MESLE (ORNE)", locating the production in Normandy, an iconic region for traditional Camembert.

The center of the label highlights the denomination "Camembert Fin Fabriqué en Normandie" (Fine Camembert Made in Normandy), with the mention of a hors concours award in Strasbourg in 1927, which gives the object a certain historical interest. Two printed medals are also visible, a common element on old labels to highlight the distinctions obtained by the cheese factory. A cartridge in the bottom right specifies "45% de matière grasse" (45% fat), while another, on a blue background, guarantees the authenticity of Normandy Camembert by the corresponding syndicate.

The typography, the layout of the texts, and the decorative elements (blue line, arabesques, cartridges) reflect a graphic style characteristic of the 1920s-1930s. The slightly yellowed visual appearance of the paper, visible in the photo, reinforces the vintage dimension of this advertising label. No major defects are visible on the presented side: no stains, marked creases, or apparent tears on the photographed area.

The scalloped edge, typical of cheese labels from this period, is clearly visible and gives the whole an authentic and decorative appearance. The inscriptions are perfectly legible and the print remains clear, despite the object's probable age. The label is placed on a neutral fabric, allowing all its graphic details to be appreciated without distraction.

This type of label was traditionally affixed to wooden Camembert boxes to identify the origin and quality of the cheese. Today, these labels are sought after for retro decoration, graphic design history, or the world of French curiosities.

Condition

Used item sold as is. The visible side shows no noticeable defects; the label retains beautiful colors and excellent legibility. The scalloped edges appear regular and without any missing parts on the shown section.

Did you know? French cheese labels, especially those for Norman Camembert, had their golden age between 1920 and 1950. They were designed to catch the eye in shop windows and to highlight the medals obtained in regional or national agricultural competitions, such as the one in Strasbourg in 1927 mentioned here. These labels are now valuable testimonies to the history of French agri-food and advertising graphics.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in antique and vintage French items.

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