Vintage Cheese Label Camembert Normandy Pays d'Auge J. Guichard

AFW - Antique France Worldwide

Description

Old, circular cheese label designed to adorn a camembert box. The visual features a vibrant red background with a central illustration of a woman in traditional Norman costume, holding a milk pail. The lower part of her dress is stylized with a green floral pattern, evoking the Norman meadows. Several inscriptions are clearly visible: "CAMEMBERT DU TERROIR" (Camembert of the Soil), "FABRIQUÉ EN NORMANDIE" (Made in Normandy), "J. GUICHARD," "PAYS D’AUGE," as well as "NOTRE DAME DE FRESNAY CALVADOS" and "45 POUR CENT MATIÈRE GRASSE" (45 Percent Fat Content). The printing is typical of graphic productions from the second half of the 20th century, with a neat layout and well-contrasted colors.

The graphic design highlights the regional identity of the product, emphasizing its Norman origin and the specific characteristics of Pays d’Auge, famous for its cheeses. The white lettering stands out distinctly against the colored background, and the whole is framed by a crisp circular border. The mention "J. GUICHARD" likely refers to the cheese producer or affineur. The label appears to be in excellent visual condition, with no apparent signs of wear, creases, or stains on the visible side. No printing defects are reported.

The manufacturing suggests classic offset printing on cardboard, typical of French cheese advertising labels from past decades. The absence of barcodes and the overall aesthetic allow the item to be categorized as "vintage" or "antique curiosity."

The mention "45 POUR CENT MATIÈRE GRASSE" specifies the fat content, a regulatory detail on appellation camembert labels. The mention "CARNAUD ANGOULEME" (at the bottom) indicates the historical printer, specializing in industrial stationery and food labels.

This type of old cheese label is prized for its graphic and patrimonial interest, testifying to an era when regional identity was at the heart of communication for local products. This piece perfectly illustrates the Norman style and traditional iconography associated with Pays d’Auge camembert.

Condition

Used item, sold as is. Visible side in very good condition, with no notable defects, vibrant colors, and a clean surface.

Did you know? Pays d’Auge, located in the heart of Normandy, is recognized as one of the emblematic regions for traditional camembert. Cheese labels, which appeared at the end of the 19th century, served both to differentiate producers and to promote the origin and quality of the cheese to consumers.

AFW Reassurance

Careful packaging and fast shipping are ensured by a professional seller specializing in antique and advertising items.

Keywords: old camembert label, Normandy cheese label, cheese curiosity, Pays d’Auge, vintage print, advertising label, Camembert du Terroir, old cheese label, retro packaging, J. Guichard Calvados, Carnaud print, Norman terroir