Vintage cheese label Camembert Normandie Saint-Loup competition 1996

AFW - Antique France Worldwide

Description

Old circular cheese label, typical of Camembert boxes, visible in this photo. On the front, there is a colorful illustration of a woman in traditional Norman costume, against a bright green foliage background. The main inscription, in yellow and red letters, highlights "Camembert de Normandie - Appellation d’Origine" as well as "Domaine de Saint-Loup" around the edge. The mention "La Petite Normande" stands out clearly, associated with the specificity "au lait cru moulé à la louche" (raw milk ladled) inscribed in a bright red medallion.

A golden medallion indicates the distinction "Concours Général Paris 1996, Médaille d'Or" (Paris General Competition 1996, Gold Medal), which attests to an official award attributed to this product during a recognized agricultural competition. The mention "Appellation d’Origine Contrôlée de Normandie" (Controlled Designation of Origin of Normandy) is also distinguishable in a white and red cartouche, reinforcing the product's territorial authenticity. The manufacturer's address "St-Loup-de-Fribois, 14340 Cambremer" is clearly legible at the bottom right.

The label features a retro graphic style, characteristic of French productions from the late 20th century, with a palette of bold colors (yellow, red, green, white) and vintage typography. The details are sharp and the patterns are well-preserved on the visible side. The overall appearance is that of an old, unused item, described as deadstock, with a clear print showing no major discoloration on the provided image.

The visible surface shows no chips, creases, or noticeable alterations; however, only the front side is visible in the photo, and no information is given about the reverse or unexposed edges. The label is photographed resting on a wooden piece of furniture in front of a bookshelf, which does not affect its condition but highlights its decorative aspect.

Condition

Used item, sold as is. Very clean visual condition on the front side. Deadstock (old unused stock).

Did you know? Camembert de Normandie has benefited from a Controlled Designation of Origin (AOC) since 1983, guaranteeing a traditional manufacturing method. Illustrated labels, like this one, were once an important advertising medium to differentiate each producer in local and national markets. Agricultural competitions, including the Concours Général Agricole de Paris, distinguish the best French local products each year, and a gold medal there is a major selling point for cheesemakers.

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