Vintage cheese label Le Délice Petit Livarot Pays d'Auge France decor

AFW - Antique France Worldwide

Description

Old round cheese advertising label, illustrating the brand "Le Délice". This label, typical of the 1940s-1960s, was intended to adorn a box of Petit Livarot made in Pays d'Auge, a Norman cheese specialty. The central visual features a large green four-leaf clover, a symbol of luck, against a sky blue and cloud background, accompanied by colorful text and retro ornamentation.

The main inscription "Le Délice" is written in stylized red, surrounded by mentions such as "Petit Livarot made in Pays d'Auge", "Très affiné" (Very matured), "40 percent matière grasse" (40 percent fat content), "Fromagerie Avimoutiers", and the signature "Fontaine-Blanchon". A graphic stamp "Pays d'Auge" with a cow and the mention "Syndicat de la marque d'origine" (Original brand syndicate) also appears at the bottom of the label, attesting to the product's regional roots. The whole is framed by a yellow and blue border, typical of mid-20th century food graphics.

The dominant colors are sky blue, yellow, red, and green, giving the label a vibrant and decorative appearance. The typography and visual composition evoke the vintage French advertising style, with great attention paid to graphic details and readability of information.

The material appears to be fine paper or cardboard, typical of original labels, but the exact material is not specified on the label or in the keywords. The label presented is in apparent excellent condition, with no visible tears, stains, or moisture traces in the photo, which classifies it as "deadstock" (unused old stock).

This is a sought-after decorative object, perfect for display in a retro kitchen, a cheese shop window, or as wall art on the theme of French gastronomy.

Condition

Used item, sold as is. Very good apparent condition, vivid colors, no major visible defects in the photo.

Did you know? Livarot is one of the oldest cheeses in Normandy, benefiting from an AOP since 1975. Illustrated cheese labels were once a true advertising medium, with each cheese dairy competing in creativity to stand out in markets and dairies. These labels are now sought after for their graphic and heritage value.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller specializing in antique and advertising items.

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