Vintage cheese label Les 9 Rivières Mayenne 1980s organic Montsurs

AFW - Antique France Worldwide

Description

This old, round cheese label features graphics typical of French dairy products from the late 20th century. The label is dominated by a bright yellow color, embellished with blue and green lines evoking stylized landscapes, with a large central inscription "Les 9 Rivières". The visual highlights the cheese's light character ("25 percent fat – Light") as well as the mention of organic production. The inscription "Fromage fabriqué en Mayenne" (Cheese made in Mayenne) emphasizes its regional origin, while the lower part specifies the source: "Fromagerie de Montsurs" (Montsurs Dairy).

Several technical pieces of information are also printed in red and green: "Production de l’agriculture biologique" (Organic farming production), "Poids net 240g" (Net weight 240g), as well as an apple logo "Goûtez la Mayenne" (Taste Mayenne). The barcode, DSV number 3161, and the detail "53150 Montsurs – 53 M" attest to the item's authenticity. The graphic style, choice of colors, and typography clearly evoke a vintage era label, likely from the 1980s-1990s, a period when organic and light mentions began appearing on French food packaging.

The visible side is in apparent excellent condition, with no signs of wear, creases, or stains, suggesting a deadstock condition (unused old stock). The paper appears smooth, with clear printing and vibrant colors, desirable characteristics for old labels of French regional cheeses.

The mention of Setrab certification and the quality control address in Paris are also observed, typical of regulated productions. The graphics also include stylized utensils (fork, knife, spoon) around the number 9, reinforcing the visual identity linked to the food domain.

This label is a representative example of cheese signage from the 80s-90s in France, at the crossroads of regional advertising design and the promotion of organic products. It will appeal with its authentic graphics and perfect legibility.

Condition

Used item sold as is. Visible side in excellent condition, with no apparent defects.

Did you know? The mention "Les 9 Rivières" refers to Mayenne's dense hydrographic network, a region renowned for the quality of its milk and cheeses. In the 1980s, the rise of organic products and the appearance of light products marked a turning point in consumption habits in France, which can be found on period packaging like this one.

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