Vintage Livarot cheese label cat, antique French curiosity, retro decor

AFW - Antique France Worldwide

Detailed Visual Description

This antique cheese label is an authentic example of 20th-century French advertising graphic design. Round in shape, it features a particularly attractive visual of a realistic and playful white cat with blue eyes, playing with two Livarot cheese boxes. The background is a red and black checkerboard pattern, enhancing the overall retro effect.

The name "LIVAROT" is inscribed in large, embossed gold letters on a turquoise blue background, accompanied by the mention "Fabriqué en Pays d'Auge" (Made in Pays d'Auge). The inscription "40% matières grasses" (40% fat content) and the number "N°61 AA" are also visible, confirming the dairy nature of this label. The outer circular border is orange, adding an additional graphic touch and strong contrast with the center of the label.

The illustrative style of the cat and the color palette used (turquoise, orange, red, black, white) are typical of French advertising productions from the 1950s to the 1970s, giving this piece real decorative and heritage value. The scene evokes the gourmet appeal and tradition of Norman cheeses, while adding a playful touch with the presence of the animal.

The printing is clear and the graphic composition well-balanced, with special mention for the realism of the cat and the detail of the cheese boxes. The ensemble evokes both the authenticity of the local region and the visual appeal of vintage cheese labels, often sought after for their unique aesthetic.

This label is shown in the photo in apparent excellent condition, with no creases, tears, or visible stains on the front. The colors are vibrant and the surface appears smooth, making it ideal for display in a frame or in a vintage-decorated kitchen.

Condition

Used item, sold as is. The visible front is in very good overall condition, with vibrant colors and no noticeable flaws on the photographed part.

Did you know? Livarot is one of the oldest cheeses in Normandy, benefiting from a Protected Designation of Origin (PDO) since 1975. Illustrated labels were commonly used in the 20th century to distinguish artisanal productions and attract attention in markets, with each dairy developing striking visuals to build customer loyalty.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique curiosities and authentic advertising items.

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