Vintage cheese label Petit Livarot Laiterie Vimoutiers Orne old decor

AFW - Antique France Worldwide

Detailed visual description

This old cheese label features graphics emblematic of France's dairy heritage. Circular in shape, it displays a central design dominated by a tricolor rooster, a national symbol, on a yellow-orange gradient background evoking authenticity and tradition. The main inscription "PETIT LIVAROT FABRIQUÉ DANS LE PAYS D’AUGE" (Small Livarot Made in the Pays d'Auge) circles the upper part, accompanied by the mentions "LE COQ DE L’ORNE" (The Rooster of Orne) and "MARQUE DÉPOSÉE" (Registered Trademark). The bottom border highlights "LAITERIE de VIMOUTIERS Orne" (Vimoutiers Dairy Orne) in red letters on a cream background, reinforcing the regional roots of the object.

Around the rooster, several drawn medals recall the distinctions obtained, with mentions such as "RENNES 1898", "PARIS 1902", "OR PARIS 1898", reinforcing the historical aspect and legitimacy of the product. On the right, a red cartouche indicates "40% MATIÈRE GRASSE" (40% FAT CONTENT), typical of traditional cheese labels. Another blue cartouche on the left specifies "PAYS D’AUGE ORIGINE GARANTIE DE L’ORNE" (Pays d'Auge Guaranteed Origin from Orne).

The very vibrant color palette (red, blue, yellow, black, and gold), as well as the typographic and illustrative style, are reminiscent of graphic productions from the early to mid-20th century, common on Camembert and Norman cheese labels. The slightly aged appearance visible in the image suggests vintage authenticity, with no new or contemporary aspect.

The mention "PARÉ-LAMOT, GRAV. PARIS" appears at the bottom, attesting to the original engraver, an element frequently found on old dairy labels.

Condition

Used item, showing good overall preservation for an old label: clear colors and crisp graphics on the visible side. No major tears, stains, or creases are visible in the photo. Sold as is, in used condition.

Did you know? Livarot is one of the oldest cheeses in Normandy and has benefited from an AOP (Protected Designation of Origin) since 1975. Illustrated cheese labels, such as this one, were once a true advertising and regional identification tool, with each dairy vying for creativity to stand out in local and national markets.

AFW Reassurance

Careful packaging and fast shipping. Sale guaranteed by a professional, specialist in antique objects and French curiosities.

Keywords: Livarot cheese label, Vimoutiers dairy, antique curiosity, retro kitchen decor, rooster of Orne, Pays d'Auge, vintage cheese label, French cheese label, decorative cheese plaque, old advertisement, vintage wall ornament, dairy antique