Vintage cheese label Vimoutiers Camembert Laiterie Orne Pays d’Auge

AFW - Antique France Worldwide

Description

An antique round cheese label, typical of French dairy tradition, from the Vimoutiers (Orne) dairy, visible in the photograph. The label features vibrant color printing on cardboard or thick paper, with dominant blue, gold, red, and cream tones. The central graphic highlights a stylized map of the Pays d’Auge, featuring the inscription "Vimoutiers Camembert" in black and red Gothic script. Several other mentions are also clearly visible: "Petit Livarot fabriqué en Pays d’Auge" (Petit Livarot made in Pays d’Auge), "Première origine de France" (First origin of France), "40% matière grasse" (40% fat content), "Marque déposée" (Registered trademark), and "Laiterie de Vimoutiers (Orne)" (Vimoutiers Dairy (Orne)).

A red cartouche "Origine Pays d’Auge garantie" (Guaranteed Pays d’Auge Origin) with a cow illustration and an old typographic signature completes the lower part of the label, adding an authentic and regional touch. All text and motifs are printed on one side, with no visible indication on the back in the photo. The overall style evokes mid-20th-century dairy productions, with characteristic fonts and colors from that period.

The beige border frames a deep blue background, creating a stark contrast that highlights all the inscriptions and the central map. The label also bears the mention "imprimé en France" (printed in France) and a small reference "NISSE" at the bottom, typical of old prints for dairy products. The overall condition shows slight marks of use and a discreet patina, with no major visible defects on the presented side.

This antique label is a representative example of Norman cheese advertising and packaging, combining a strong regional identity with careful graphics. The inscriptions are clear and legible, allowing for easy identification of the origin and type of cheese promoted, here Camembert and Petit Livarot from Pays d’Auge.

The design reflects the importance of dairy tradition in Vimoutiers and the attachment to the notion of controlled origin, with several mentions emphasizing the quality and geographical belonging of the product. A typical curiosity of 20th-century food advertising objects.

Condition

Used item, sold as is, showing a beautiful authentic patina and very slight marks of use consistent with its age. Visible side in good condition, with no apparent tears or major stains.

Did you know? The town of Vimoutiers, located in Orne, is recognized as one of the birthplaces of Camembert. From the late 19th century, many local dairies adopted this type of label to certify the origin of their cheeses, contributing to the worldwide renown of Camembert from Normandy.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in French antique and vintage items.

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