{"product_id":"guide-des-autoroutes-vintage-securite-rapidite-total-ancien-carte-routiere-retro","title":"Vintage highways guide safety speed Total old road map retro","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis highway guide, presented here in its vintage version, stands out with its flexible blue cardstock cover adorned with a color photograph of a highway crossing an autumn landscape, typical of French advertising editions from the mid to late 20th century. The central visual, framed by a rounded white border, highlights the theme of fast and safe travel, with the legend \"sécurité-rapidité\" (safety-speed) in clearly visible white lettering.\u003c\/p\u003e\n\n\u003cp\u003eThe title \"guide des autoroutes\" (highway guide) is displayed in the upper right, accompanied by the official blue and white highway pictogram. At the bottom of the cover, the mention \"Offert par TOTAL et les Sociétés d'Autoroutes\" (Offered by TOTAL and the Highway Companies) is clearly legible, followed by a list of partner highway companies (SANEF, SAPN, COFIROUTE, AREA, APEL, ASF, SAPRR, STMB, ESCOTA), which indicates initial distribution in service stations or toll booths.\u003c\/p\u003e\n\n\u003cp\u003eThe object has a rectangular landscape format, typical of maps and road guides of that era, with a binding likely stapled or glued (not visible here). The cover's texture appears smooth, with bold colors and a slightly satiny matte print. No details of the spine or interior are visible in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThe guide is placed on a wooden table, in front of a bookshelf of old books, which highlights its retro and authentic character. The overall visible condition of the cover shows slight signs of use, including a small black mark on the lower left corner, with no apparent tears.\u003c\/p\u003e\n\n\u003cp\u003eThis is an object representative of vintage French road publishing, often sought after for decoration or as a testament to the infrastructure and graphic style of its time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis highway guide is a used item, sold as is. The front cover shows some minor signs of use, with no major defects visible on the cover.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Highway guides distributed by oil companies like Total were very common in France from the 1960s-1980s. They served to promote road safety and build customer loyalty among motorists, while also providing practical information about the rapidly expanding highway networks of that period.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order will be carefully prepared and promptly shipped by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old highway guide, vintage road map, retro highway plan, Total France, safety speed, highway advertising edition, old map decoration, collector's road guide, vintage highway map, old French road map, Total 70s map, retro wall decor\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54489891242311,"sku":null,"price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_ea70bbe3-20f4-4351-aaef-07a57d9d90f2.jpg?v=1785632164","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/guide-des-autoroutes-vintage-securite-rapidite-total-ancien-carte-routiere-retro","provider":"AFW","version":"1.0","type":"link"}