Old embroidery magazine Le Journal des Brodeuses 1953 vintage alphabet pattern

AFW - Antique France Worldwide

Detailed visual description

This issue of Journal des Brodeuses is a professional embroidery magazine dated June 1, 1953, as indicated at the top of the front page. The cover features an ornate layout with an elaborate floral frame, typical of specialized publications from the mid-20th century. The main title, "Le Journal des Brodeuses" (The Embroiderers' Journal), is highlighted by decorative typography surrounded by plant and floral motifs.

The upper part of the journal mentions its monthly publication, the issue number (No. 699), as well as the price (30 francs in France, 35 francs abroad). The publisher's address, 22 rue d’Algérie in Lyon, is clearly indicated, attesting to the Lyonnaise origin of this specialized publication. The mention "Journal professionnel de broderie" (Professional Embroidery Journal) confirms its original target audience of embroidery artisans.

The visible page also shows a detailed table of contents on the left, listing various patterns and alphabets offered in this issue: sheet trim, nightgowns, monograms, towel patterns, etc. Several embroidered alphabet and monogram patterns illustrate the page, rendered in various styles, both classic and elegant, intended for reproduction on household linen (tablecloths, napkins, handkerchiefs).

The alphabet and emblem designs are accompanied by precise instructions for their use ("emblem for tablecloth," "tea towel"), as well as their shipping price for ordering. The paper has a characteristic beige tint of old newsprint, with a slight patina visible on the edges and some signs of wear testifying to its age.

The top of the page also mentions the medal and diploma obtained at the Lyon Exhibition in 1914, highlighting the historical prestige of the magazine. The overall layout and illustrations faithfully evoke the aesthetic of professional embroidery publications from the early to mid-20th century.

Condition

This old journal is sold pre-owned and as-is. There is wear from use, notably slight discoloration and some creases on the edges, typical of newsprint from this era. The visible side shows no major tears, and all inscriptions are legible.

Did you know? Le Journal des Brodeuses, founded in Lyon, was one of the main French periodicals specializing in the art of embroidery during the first half of the 20th century. Each month, it offered original designs, alphabets, and technical advice, and contributed to the dissemination of trends and patterns in French workshops and homes.

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