{"product_id":"lettre-ancienne-etablissement-moderne-de-photogravure-lyon-deco-vintage-retro","title":"Old letter Modern Photogravure Establishment Lyon vintage retro decor","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eVisual Description\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis period document is a letterhead from the \"Établissement Moderne de Photogravure A. Arlin\" located at 12, rue de Baraban in Lyon. The upper left part features an elegant monochrome blue illustration depicting a woman dressed in antique style, holding a camera on a tripod, surrounded by arabesques and a medallion adorned with the initials \"A.R.\". The typographic design of the title, in stylized lettering, testifies to a late 19th-early 20th century style, characteristic of prestigious professional correspondence of that period.\u003c\/p\u003e\n\n\u003cp\u003eOn the left side, a column details the establishment's specialties: photogravure, half-tone engraving, wood engraving, clichés for newspapers, drawings of all kinds, heliogravure, intaglio, posters, etc. Several distinct typefaces are used, reinforcing the advertising and technical aspect of the document. The mentions \"Téléphone 36.72\" and \"Près le Cours Lafayette\" place the item in an old Lyonnaise urban context.\u003c\/p\u003e\n\n\u003cp\u003eThe body of the text, in French, presents a meticulous layout, typical of Belle Époque commercial communications. The undated letter offers the establishment's services for the production of illustration clichés and highlights the contribution of qualified personnel as well as the modern equipment of the time. The handwritten signature \"Armand Arlin\" appears in blue at the bottom right, adding an authentic touch to the whole.\u003c\/p\u003e\n\n\u003cp\u003eThe sheet has a slightly patinated ecru background, with clean edges and a sharp print, with no visible stains or snags on the exposed side. The document is placed on a carved wooden support, which is not included in the sale. No back or other side is visible in the image.\u003c\/p\u003e\n\n\u003cp\u003eThe ensemble evokes old professional stationery, used for corporate communication and the promotion of specialized services in photogravure and graphic printing. This type of document was intended to reassure and attract demanding professional clientele at a time when print quality and the modernity of processes represented major arguments.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. The visible side shows good preservation, legible print, no tears or apparent significant creases.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Photogravure, as practiced by establishments such as A. Arlin in Lyon, constituted a technical revolution from the late 19th century, allowing faithful reproduction of photographic images in the press and publishing. The city of Lyon has long been a major center for printing and graphic arts in France.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by a professional seller specializing in antique documents and period items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique letterhead, photogravure Lyon, vintage stationery, retro document, antique print, 19th century commercial paper, advertising poster, antique stationery, old letterhead, Belle Époque Lyon, printing document, vintage office decor\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54262781804871,"sku":"f4225fdd-fd64-48f2-806b-9084a561df55-PA0.42","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_49bd6e5a-63c2-4902-aad4-49784760dd3a.jpg?v=1782879989","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/lettre-ancienne-etablissement-moderne-de-photogravure-lyon-deco-vintage-retro","provider":"AFW","version":"1.0","type":"link"}