LEGO vintage 80s service booklet, spare parts brochure, rare advertisement

AFW - Antique France Worldwide

Detailed description

This original LEGO booklet, titled "LEGO service," is an illustrated paper brochure, typical of promotional documentation distributed in the late 20th century. On the visible side, the cover features the easily recognizable LEGO logo, accompanied by the word "service" in bold type on a gray background, a characteristic layout for the brand's technical brochures in the 1980s.

The displayed page details various LEGO spare parts available for order at the time, with precise diagrams and product references. Several key elements from the BASIC, DUPLO, and LEGOLAND ranges are discernible, each section clearly delineated by distinct boxes and titles. The illustrations show iconic parts such as plates, motors, battery boxes, wheels, as well as elements specific to the Duplo range (yellow propeller, axle, technical parts).

The main colors of the brochure are white, black, and red (for the logo and some layout elements), with touches of blue, yellow, and red in the technical illustrations of the LEGO bricks. The text is multilingual, including French, English, and German, which attests to the international distribution of this type of documentation at the time.

The document is printed on glossy paper, with a rectangular presentation and a format that evokes a small catalog or a folded advertising sheet. The numbering visible at the bottom left ("107378/107478") suggests an internal LEGO reference, likely related to the year of publication or the "service" brochure series.

This type of advertising booklet was commonly inserted into LEGO boxes or distributed in stores, allowing customers to directly order spare parts. Today, it constitutes a tangible testament to the history of LEGO marketing and the evolution of the brand's ranges.

Condition

Used item, sold as is. The visible side shows good readability of texts and illustrations, with no apparent tears or stains. Slight traces of use possible due to handling and the age of the booklet.

Did you know? LEGO "service" booklets were published annually to allow users to directly order spare parts, a practice that began in the 1970s and continued into the 1990s. This system contributed to LEGO's reputation for durability and modularity, by offering the possibility of easily replacing or complementing missing elements.

AFW Reassurance

Careful packaging and fast shipping are ensured by a professional seller specializing in vintage items and old documentation.

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