Vintage American Long Grain Rice recipe booklet, retro cooking Jacqueline Gérar

AFW - Antique France Worldwide

Description

This old recipe booklet is titled "RIZ LONG GRAIN AMERICAIN (26 recipes that conquered French cuisine)". The cover features a colorful photographic visual of a cooked long-grain rice dish in a round, handled casserole dish, against a red background typical of 1960s-1970s advertising graphics. The title is printed in large white letters, while the subtitle and the author's name, Jacqueline Gérard, appear at the bottom right. A blue and red "RIZZ" logo is visible at the top right, indicating the promotional nature of the edition.

The booklet's format is clearly compact, suitable for easy handling and use in the kitchen. The cover has a retro style, with thick typography and a simple layout, characteristic of culinary advertising materials distributed in the second half of the 20th century. The central image of the rice dish highlights the texture of the long grain, garnished with pieces of ingredients and touches of greenery, evoking varied and family-friendly recipes.

The item is made of paper or flexible cardboard, typical of promotional booklets distributed in stores or offered as gifts with food purchases. No details of the spine or back are visible in this photo. The overall appearance shows some visual patina, with a slight sheen on the cover due to the light, but no major apparent defects on the visible side.

The mention "26 recipes by Jacqueline Gérard" indicates rich content, likely focused on tips and easy-to-make dishes with American long-grain rice, in line with the culinary trend of internationalizing French cuisine in the post-war period.

This type of advertising booklet is an authentic testament to 20th-century culinary culture and food marketing practices. It will appeal to anyone looking for a vintage kitchen item, a retro prop to decorate a kitchen, or to enrich a gourmet library.

Condition

Used item, sold as is. The cover shows good preservation on the visible side, with no major stains or creases apparent. Slight typical wear and tear around the edges is possible for this type of old booklet.

Did you know? Promotional recipe booklets, often distributed for free or offered as a bonus with food purchases, greatly contributed to popularizing new ingredients in French cuisine from the 1950s-1970s. American long-grain rice, promoted by this type of medium, thus found its place in many French family recipes.

AFW Reassurance

Fast shipping and careful packaging by a professional seller, guaranteeing the best protection for this type of old print.

Keywords: vintage cooking booklet, retro recipe brochure, old rice leaflet, Jacqueline Gérard, promotional cooking book, American long grain rice, food advertising flyer, old French recipe booklet, small format cooking, 60s-70s, used cooking, paper culinary leaflet