Lot of 10 vintage enamel advertising pins TV5 La Cinq Collection 90s

AFW - Antique France Worldwide

Description

This lot consists of 10 old retro-style advertising pins, as shown in the photo. Each badge features a distinctive shape and design, characteristic of the late 20th-century period, with a predominance of colored enamel and gilded finishes. Several pins display clearly identifiable inscriptions or logos, such as "VISION Laser," "Collection XII STOCKHOLM" (in two copies, gold and green versions), "Planetek" with a globe motif, "TV5" on a blue background, as well as a "LA CINQ 5" pin adorned with a red star. Also notable are a triangular "MERIT Cup" pin, a "NAVIGO MULTIMEDIA" badge with a gradient background, an "HENRI MAIRE 1492 1632 1992" pin illustrated with a stylized sailboat, and finally a "REPUL" pin of original shape with partially legible lettering.

The color palette includes blue, green, gold, red, and white tones, applied in cloisonné enamel areas, a common technique for advertising pins of the late 20th century. The gilded outlines and shiny finishes give the ensemble a lively and attractive appearance, typical of promotional items from that era. The motifs are varied: company logos, television channels, events (MERIT Cup), or commemorations (HENRI MAIRE).

The visible shapes are multiple: rectangular, circular, triangular, stylized silhouette, or number. The inscriptions are mostly in French, with the exception of "Planetek" and "NAVIGO MULTIMEDIA." The set well reflects the diversity of advertising campaigns and promotional items distributed in the 90s, particularly in the media, IT, event, and food industry sectors.

The white background presentation highlights the overall condition of the pins. The visible sides reveal a beautiful shine of the gilded finishes, with no obvious signs of major chips or significant enamel loss in the photo. Some minor micro-scratches or signs of wear may be present, consistent with the age and past use of these items, but the set remains decorative and legible.

The ensemble constitutes a representative overview of vintage advertising pins, with varied themes and an aesthetic typical of the late 20th century. These badges can be used to adorn a jacket, a bag, or a display case, or as decorative elements on a desk or shelf, thanks to their vibrant colors and evocative motifs.

Condition

Used items, sold as is. The visible sides show good overall shine and legible inscriptions. Minor signs of use possible, no apparent major defects on the visible side.

Did you know? Advertising pins experienced a peak in popularity in France in the 1980s-1990s, particularly during major events such as the 1998 World Cup or the launch of private television channels. They were often distributed at trade shows, marketing campaigns, or sporting events, and produced in limited series by specialized manufacturers.

AFW Reassurance

Fast shipping and careful packaging ensured by a professional seller, to guarantee the safety and presentation of each item.

Keywords: old advertising badge, retro brooch, 90s enamel pin, vintage pin badge, TV5 pin, La Cinq pin, Colle