{"product_id":"lot-2-etiquettes-camembert-le-pere-andre-vintage-publicitaire-annees-60","title":"Lot of 2 vintage Le Père André Camembert cheese labels, 1960s advertising","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis lot consists of two old, circular cheese labels from the brand \"Le Père André\". The labels feature a typical mid-20th-century advertising design, with a vibrant yellow background and a large central illustration of a jovial character representing Père André, a smiling monk dressed in a brown robe. The overall design is enhanced by retro typography, notably the name \"Le Père André\" in stylized letters and the word \"Camembert\" in pink on the left side.\u003c\/p\u003e\n\n\u003cp\u003eOn each label, a pink sticker is affixed with the mention \"Gratuit POIDS 10% en +\" (Free WEIGHT 10% extra), highlighting the promotional aspect of this advertisement. Additional inscriptions specify: \"Fabriqué dans les Vosges par l’Union Laitière Vittelloise, Coopérative Agricole agréée N°895, Bulgnéville (88140)\" (Made in the Vosges by the Vittelloise Dairy Union, Approved Agricultural Cooperative N°895, Bulgnéville (88140)), as well as product characteristics: \"45% pour matière grasse\" (45% fat content) and \"Poids net 250g\" (Net weight 250g).\u003c\/p\u003e\n\n\u003cp\u003eThe labels also feature the \"ULU\" logo in pink and green, along with regulatory indications from the era printed in black around the periphery. The finish has a glossy paper appearance, with no apparent particular texture, typical of vintage cheese labels used for traditional Camembert packaging.\u003c\/p\u003e\n\n\u003cp\u003eThe graphic style, bold colors, and the monk's portrait are characteristic of French food advertising from the 1960s. The edges are clean, and the printing remains clearly legible on both visible copies. Both pieces appear identical in visual and content, with sharp printing and vibrant colors despite a slight patina from use.\u003c\/p\u003e\n\n\u003cp\u003eThe labels are placed on a wooden background, highlighting their decorative or collectible dimension, but no information is visible on the back or any potential glue traces.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The labels show a slight, even patina, with no tears or major stains visible on the illustrated side. Printing and colors are well preserved.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The design of Camembert labels has long served as a tool for differentiation between French brands, with each dairy developing its own illustrations to attract attention in markets and grocery stores. \"Le Père André\" is one of many regional brands that used the image of religious figures or traditional characters to convey an image of authenticity and local expertise.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping guaranteed by a professional seller. Items are handled with care to ensure their protection during transit.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old cheese label, retro camembert, Le Père André, dairy advertisement, vintage cheese label, Bulgnéville Vosges, cheese packaging, retro kitchen decor, old cheese label, food advertising, camembert label, 60s paper label\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54268478980423,"sku":"e792f8c0-2109-49da-98b1-5e75bf19e19b","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_d4006126-44df-4192-951a-167a030958c9.jpg?v=1782937772","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/lot-2-etiquettes-camembert-le-pere-andre-vintage-publicitaire-annees-60","provider":"AFW","version":"1.0","type":"link"}