Lot of 3 vintage Liebig advertising blotters, red chicken, 1950s retro ad

AFW - Antique France Worldwide

Description

This lot comprises three old Liebig advertising blotters, as shown in the photograph. Each blotter features graphics typical of 1950s food advertising, with a predominance of bright red on a white background. The central illustration shows a stylized chicken accompanied by the "LIEBIG" logo in capital letters, as well as the words "Chicken Broth" and "New!".

The blotters are marked "Blotter n°2" in a cartouche, suggesting that they are part of a promotional series. The inscription "for 4 persons" is also visible on the drawn packaging, faithful to the brand's graphic universe at the time. The sharp outlines, the simplicity of the design, and the strong contrast between the solid color areas and the blank spaces recall post-war advertising aesthetics.

Visually, the lot displays a nice homogeneity: the stylized chicken motif is identical on each piece, as is the placement of texts and logos. The blotters are made of thick, matte paper, with a single red print. There are small handling marks, some stains, and a patina of use, typical of authentic vintage advertising objects.

Each blotter is presented with its visible corners and a slight curvature of the paper, attesting to their age and past use. No backs are visible in the photo. The inscriptions are clear and legible: "LIEBIG", "Chicken Broth", "for 4 persons", "New!", and "Blotter n°2".

This lot is a representative testimony to printed advertising for food products in France in the mid-20th century, and more specifically to Liebig's campaigns around its broths and consommés.

Condition

Used items, sold as is. The blotters show signs of use, small stains, and wear visible on the illustrated side. The surface shows a patina and marks consistent with their age.

Did you know? Advertising blotters were widely distributed in the 1950s-1960s by French food brands. Liebig, a pioneer of industrial meat broth, used these media to promote its new products in stores, with the blotters also serving as school accessories.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller specializing in antique and advertising objects.

Keywords: advertising blotter, old Liebig, retro advertising, food advertisement, 1950s, paper advertisement, old advertising blotter, vintage French ad, advertising blotter, stylized chicken, chicken broth, kitchen advertising object