Lot of 3 vintage Café Maurice advertising patches – appliqué embroidery

AFW - Antique France Worldwide

Description

This lot consists of three old advertising badges related to Café Maurice, presented side by side. Each badge has a slightly rounded shape at the corners, typical of vintage textile insignias, with a contrasting topstitched border (blue or red depending on the model). The visuals are printed in vibrant colors on the front of each badge, offering a clear graphic rendering, characteristic of the 1960s-1970s.

The first badge (on the left) features a maritime scene with a motorboat sailing on a stylized sea, a red kite floating above, dominated by blue and white. The second badge (in the center) displays the legible mention "MANNHEIM" in capital letters, against a colorful urban illustration, evoking a panoramic view of the city and its infrastructure. The third badge (on the right) highlights a green parrot with red wings, perched on a branch, against a light blue background.

The badges are visually in good general condition for their age, with colors still vibrant. No tears, major stains, or structural defects are visible on the front. The sewn edges appear intact, a sign of careful preservation. The retro graphic aspect and the embroidered finish around the motifs enhance the vintage charm of the set.

These advertising badges were often distributed as promotional items by coffee brands in past decades, sometimes inserted in packages or offered during marketing campaigns. Their graphic style, typography, and choice of illustrated subjects (nautical scene, city, exotic animal) recall the popular aesthetic of the 60s-70s and the advertising trends of the time.

The visible side of each badge shows no signs of excessive wear or color alteration. Only a slight patina related to age can be perceived, which attests to their authenticity as old advertising objects. The set is presented here on an old carved wooden cabinet, which is not included in the sale.

Condition

Used item, sold as is. The visible sides are in good vintage condition, with no apparent major flaws.

Did you know? Advertising badges were very popular in France and Europe from the 1950s to the 1970s. They were used to promote coffee, chocolate, or food brands, and were often collected by children and families. Café Maurice was one of the brands to adopt this promotional medium, contributing to the dissemination of colorful and playful visuals throughout the territory.

AFW Reassurance

Careful packaging and fast shipping by a professional seller specializing in antique and vintage items.

Keywords: advertising badge, vintage textile badge, Café Maurice insignia, old patch, appliqué embroidery, 60s badges, retro badge, textile advertising, promotional badge, coffee badge lot, vintage patch, Mannheim badge, boat badge, parrot badge