Lot of 3 vintage Regalon vouchers, 1 franc purchase, vintage retro blue
AFW - Antique France Worldwide
Description
This lot consists of three old vouchers, visible in the photo, from the "Regalon Primes" program. Each voucher features a beige background with blue printing, displaying "1 fr. d'achat" (1 franc purchase) at the top and "Regalon Primes" at the bottom, within a rectangular frame. The edges of the vouchers are serrated, typical of detachable coupons distributed in stores during the 20th century.
The visual shows the three vouchers attached to each other, forming a strip, which testifies to their original condition. The blue print is still clearly legible, although there are slight signs of wear, including marks and small stains related to age, which enhances their vintage authenticity. The corners show a patina and slight discoloration, characteristic of old paper.
The graphic composition uses a simple, effective, and very recognizable typography from the 1950s-60s, with a thick border and a stylized eye drawing between "Regalon" and "Primes." This iconographic detail, as well as the face value of 1 franc, are typical indicators of the premium and loyalty systems used in French commerce in the mid-20th century.
The surface of the vouchers has a matte appearance, without shine, and the irregular cut on the edges accentuates the authentically old character of the set. The visible colors are mainly dark blue and beige, with shades due to wear and the aging of the paper.
The vouchers are presented here placed on a red velvet box (not included in the sale), which highlights their retro aesthetic and decorative appeal. The blurred background emphasizes the contrast between the object and its original era.
Condition
Used item, sold as is. Some signs of wear, patina, and small visible stains on the presented side. The print remains clearly legible despite signs of age.
Did you know? Premium vouchers such as those from the Regalon brand were commonly used in French shops from the 1950s onwards. They allowed customers to accumulate points on their purchases to get gifts or discounts, a precursor system to modern loyalty cards.
AFW Reassurance
Careful and fast shipping, professional packaging suitable for antique items. Professional seller specializing in authentic vintage items.
Keywords: old vouchers, Regalon Primes, purchase premium, retro coupon, loyalty ticket, trade label, vintage lot, 1 franc blue, old paper, old french coupon, shop ticket, 50s premium