{"product_id":"lot-cartes-publicitaires-anciennes-marseille-nice-retro-annees-50-60-vintage","title":"Lot of vintage advertising postcards Marseille Nice retro 50s-60s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDetailed description\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis lot brings together several old advertising cards and documents, all of French origin and related to emblematic establishments in the Provence-Alpes-Côte d'Azur region, mainly Marseille and Nice. Visible items include an advertising envelope from Cafés Perrin (13, Rue Decazes, Marseille), a subscription card from the Rex cinema in Marseille, a business card from the restaurant \"Au Filet Mignon\" (36, Rue Giclfredo, Nice), a menu or leaflet from the Hôtel Britannia \u0026amp; Suisse (mentioning its Italian restaurant), as well as a handwritten receipt or coupon. The set features a variety of typographies and layouts characteristic of the mid-20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe color palette, dominated by cream, beige, and white tones, evokes the advertising aesthetic of the 1950s-1960s. The prints are made in black or brown ink, with some pieces featuring two-color printing. The \"Les Cafés Perrin\" envelope stands out for its large format and dark blue lettering, typical of advertising materials of the time. The Rex subscription card, on beige cardboard, reveals handwritten calligraphy in blue ink, attesting to personalized use.\u003c\/p\u003e\n\n\u003cp\u003eThe \"Au Filet Mignon\" restaurant card in Nice, with its refined graphics and scalloped edges, illustrates the sophistication of table supports used in post-war gastronomic establishments. The menu or leaflet from the Hôtel Britannia \u0026amp; Suisse, printed in elegant italics, highlights Italian cuisine, a testament to the culinary diversity of the Côte d'Azur during this period. The presence of a handwritten receipt adds an authentic dimension to this lot, recalling the administrative and commercial practices of the era.\u003c\/p\u003e\n\n\u003cp\u003eEach piece in this lot bears traces of use and handling: blunted corners, slight folding marks, paper wear, variations in shade due to age. These signs confirm the authenticity and age of the entire set. No information is visible regarding the back or inside of the documents.\u003c\/p\u003e\n\n\u003cp\u003eThe main inscriptions, such as \"Les Cafés Perrin,\" \"Rex 27, Rue du Coteau – Marseille,\" \"Au Filet Mignon – Jean Boyer – 36, Rue Giclfredo, Nice,\" and \"Hôtel Britannia \u0026amp; Suisse,\" are perfectly legible on the visible side. The old addresses and telephone numbers reinforce the retro character of these documents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed items, sold as is. Visible signs of wear, corners and edges sometimes blunted, authentic patina related to age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising cards and menus from Côte d'Azur establishments from the 1950s-1960s are sought after for their documentary value, reflecting the evolution of commercial graphics and urban life during a period of strong tourist growth in France. The 5-digit telephone numbers attest to a system prior to the modernization of the national telephone network.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful and fast shipping, professional packaging to guarantee the preservation of old documents.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old advertising card, retro advertising, vintage paper document, old restaurant menu, retro business card, old Marseille envelope, 1950s advertising, 1960s Nice, old French advertising, vintage trade card, lot of old papers, docume\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54237658448199,"sku":"6c135c04-933b-4ead-9ff2-5c831b00307e","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_792bdb93-5cea-4905-abe8-18426f442d02.jpg?v=1782496226","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/lot-cartes-publicitaires-anciennes-marseille-nice-retro-annees-50-60-vintage","provider":"AFW","version":"1.0","type":"link"}