{"product_id":"lot-cartes-publicitaires-vintage-annees-60-deco-retro-ancien-papier","title":"Lot of vintage 60s advertising cards retro decor old paper","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDetailed visual description\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis lot brings together several old advertising cards, typical of the 1960s, made of various paper materials. The photo notably shows an Elixir Sangart promotional card in red, white, and black, with striking graphics featuring a stylized bull—a classic example of retro advertising design. Another card, predominantly yellow and brown, highlights \"31 Jacquemaire infant foods,\" illustrated by a photograph of a child, evoking the advertising trends of the era for food products.\u003c\/p\u003e\n\n\u003cp\u003eThe lot also includes a brightly colored blue illustrated calendar from 1965, featuring a religious figure in liturgical vestments, typical of devotional or institutional publications from that period. A color postcard, showing a retro interior scene (furniture, mirror, frame), completes the set, adding an extra decorative touch. Also visible is a promotional card for \"Georget,\" with a golden and black graphic style, and another partially visible advertising material, with the text \"OUVERT COUPE\" (OPEN CUT) and a star motif.\u003c\/p\u003e\n\n\u003cp\u003eThe ensemble is photographed on an old dark wooden desk, with bound books in the background, which reinforces the vintage and decorative aspect of these documents. The main visible colors are red, blue, yellow, gold, white, and brown. The cards feature traditional matte finishes of printed paper from the 60s. The inscriptions are generally legible, some in bold characters and others in retro typography characteristic of printed advertising from this decade.\u003c\/p\u003e\n\n\u003cp\u003eSeveral pieces in the lot show some signs of wear, creases, and slightly blunted corners, signs of prior use and the passage of time. None of the backs are visible in the photo; only the fronts of the materials are described here. The ensemble offers an authentic overview of graphic and advertising communication from the 1960s in France.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed items, sold as is. Possible presence of signs of age, edge wear, slight creases, or handling marks on some cards.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising cards were an essential communication vector for brands in the 1960s, often distributed in stores or slipped into packages. Their bold graphics and direct messages reflected the rise of consumerism and new printing techniques, marking a pivotal era in visual marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping by a professional seller. Each lot is handled with attention to ensure a presentation faithful to the description.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique advertising card, paper advertisement, 60s lot, retro vintage decor, 1965 calendar, promotional card, food advertisement, vintage postcard, old advertising card, French ephemera, old advertising material, vintage office decor\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54319356739911,"sku":"985cd5d6-0b69-450d-809d-c9c2bce5116a","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_a76556f2-da5d-4d3c-9ebd-1f5513451f93.jpg?v=1783655449","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/lot-cartes-publicitaires-vintage-annees-60-deco-retro-ancien-papier","provider":"AFW","version":"1.0","type":"link"}