Lot of 5 vintage advertising pins Pichard S.A. France in box

AFW - Antique France Worldwide

Description

This lot consists of five old advertising pins, presented in their original case bearing the emblem of Pichard S.A., a publisher-manufacturer based in Saumur, France. The pins are carefully arranged on a black foam background, inside a hinged blue rigid box. The inside of the case lid features the inscription: "PICHARD S.A. Editeur Fabricant SAUMUR - FRANCE" in black letters on a beige background.

The five visible pins have varied shapes and graphics, typical of French advertising productions from the late 20th century. Notably, they feature vibrant colors (red, blue, yellow, white) and clear enameled overlay patterns. The following inscriptions are legible: "MAXI SURGELES," "GEL CHEF" (accompanied by a drawn chef character), "EUROGEL," "FRIO SURGELES," and "MEIJAC S.A."

Each pin has a distinct shape: four are rectangular or square with rounded corners, while the "GEL CHEF" pin adopts a silhouette cut out to match the illustrated character. The lettering is in relief or overprinted, offering a contrasting visual effect and excellent readability. The dominant colors are red, blue, and yellow, with white and gold details in places. The set demonstrates a quality advertising finish, characteristic of Pichard S.A. productions.

The presentation in its original case enhances the appeal of this lot, ideal for showcasing vintage pins that are both decorative and emblematic of the French agri-food sector (frozen foods, food distribution, industrial branding). The overall appearance is neat and highlights the retro aesthetic typical of the 80s-90s, both in terms of colors and advertising graphics.

The box and the visible pins are in good overall condition: the interior foam shows a clean cut, no oxidation or major defects are visible on the front of the pins. Some small traces of use may be present on the box, consistent with its age.

Condition

Used item, sold as is. The visible faces of the pins and the case are in good condition, with no apparent major defects.

Did you know? Advertising pins saw a considerable boom in France in the 1980s and 1990s, thanks in particular to specialized manufacturers such as Pichard S.A. in Saumur. These items were often used as promotional materials at trade fairs or commercial operations, and produced in limited series for companies in the agri-food, banking, or industrial sectors.

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Keywords: advertising pin, vintage pins, enamel badge, Pichard Saumur, pin badge France, pin lot, 80s pin, 90s pin, original case, frozen food pin, company pin, advertising pin, enamel pin France