Vintage FRM men's advertising watch white blue gold dial to restore

AFW - Antique France Worldwide

Description

Men's advertising watch, featuring the "FRM" (Fret Routier Marseillais) logo on a matte white dial. The dial has blue Arabic numerals for the hours and two visible blue hands (hours and minutes). The inscription "Fret Routier Marseillais" is printed below the logo, in blue letters. The case has a golden visual finish, with slightly sculpted contours that give it a retro style typical of the 80s/90s. The winder is visible on the right, in the classic position.

The visible strap is dark blue, with a slightly satin synthetic look and tone-on-tone topstitching. The watch is presented on a display cushion, inside a carved wooden box (not included, decorative in the photo). No case back is visible in the photo, and the strap attachments are classic in style. No date display or additional complications are apparent.

The dial is protected by a transparent glass with no apparent pattern. The contrast between the golden case, the white dial, and the blue elements gives this watch a vintage advertising aesthetic, characteristic of promotional accessories from companies in the 80s and 90s. No major defects are visible on the front, but the general condition suggests a piece to be put back into operation or restored, in accordance with the mention "to be restored" and "not tested."

The general style evokes advertising watches distributed at professional events or as corporate gifts. The combination of colors (gold, blue, white) and the typography of the dial are typical of the late 20th century. The watch is intended for a male audience, as indicated by the robust design of the case and the width of the strap.

The "FRM" logo and the mention "Fret Routier Marseillais" are perfectly legible, which reinforces interest for enthusiasts of old advertising objects or corporate souvenirs from the road transport sector.

Condition

Used item, sold as is. The watch is untested and requires reconditioning or restoration. Some traces of use may be present on the strap or case (see photo). No operation is guaranteed.

Did you know? Custom advertising watches were very popular in the 1980s and 1990s, especially among transport and logistics companies. They often served as business gifts, increasing brand visibility among partners and clients.

AFW Reassurance

Careful packaging and fast shipping by a professional seller. We pay particular attention to protecting each item for safe delivery.

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