Retro 80s AMSL Fréjus enamelled pin vintage badge advertising emblem

AFW - Antique France Worldwide

Description

This old pin badge depicts the coat of arms of AMSL Fréjus, identifiable by its red and blue shield, adorned with a white cross and gold motifs. The upper part of the badge displays the inscription "AMSL" in gold letters on a blue background, framed by two stylized fleurs-de-lis. The lower part features the name "FRÉJUS" in gold on a blue background, accompanied by a small gold motif evoking a face or a local symbol.

The pin badge has a classic shield shape, typical of association and sports badges from the 80s, with a clear diagonal separation between the red and blue colors. The enamel has a glossy finish, highlighting the vibrant hues and gold inscriptions. The overall impression is one of robustness and retro elegance, reinforced by the distinctive typography and graphics of the era.

On the visible side, the surface appears well-preserved with slight signs of wear, typical of a used vintage item. The gold outlines highlight the silhouette of the coat of arms and add a touch of distinction. The whole immediately evokes the world of sports or associative clubs in the south of France, with a strong visual identity.

This promotional pin badge was probably intended to be worn at official events, sports meetings, or as a sign of belonging to AMSL Fréjus. It is a representative example of promotional items from the 80s, both simple and full of local symbolism.

The reverse side is not visible in the photo, so only the front elements are described here.

Condition

Used item, sold as is. The enamel and inscriptions are clearly visible, with slight surface wear marks, no major apparent defects on the front.

Did you know? AMSL Fréjus (Association Municipale des Sports et Loisirs de Fréjus) is a sports organization founded in the 1970s, which made its mark on the sporting life of the French Riviera with its volleyball teams and numerous sections. Pins featuring the club's emblem were commonly distributed at regional competitions and events in the 80s and 90s.

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