Old Pin Allianz VIA Assurances blue retro vintage advertising badge

AFW - Antique France Worldwide

Description

This old advertising pin depicts a stylized school satchel silhouette, fully visible in the photo. The object has a cut-out shape reminiscent of a backpack, with clean lines and a smooth surface. The visual finish is mainly bright blue with silver embossed details highlighting the different parts of the satchel.

On the front, the following inscriptions are clearly visible: "Allianz" accompanied by the brand's logo, then "VIA Assurances" in a white cartridge on a blue background. These elements are clearly legible and confirm the origin of this promotional badge, linked to the insurance sector. The typography and graphics suggest a production from the 1990s or late 20th century, typical of advertising objects from that period.

The blue enamel covers the entire pin, with visible silver areas outlining the satchel's contours, handle, and straps. The lower-left part reveals a stylized representation of straps or clasps, highlighting the care taken in the object's graphic detail.

The pin is presented flat on a plain light background, allowing the entirety of its front face to be appreciated without significant shadows. No major defects are visible in the image; the surface appears well-preserved, without scratches or noticeable chips, maintaining a shiny and uniform appearance.

The item is used and sold as is.

Did you know? Allianz, founded in Berlin in 1890, has become one of the largest insurance groups in the world. VIA Assurances was an Allianz group brand, used primarily in France in the 1980s-1990s to promote products adapted to individuals and young people, hence the frequent use of school visuals for their advertising items.

AFW Reassurance: Fast shipping and careful packaging guaranteed. You are buying from a professional seller specializing in advertising and vintage items.

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