Vintage red "Bergère de France" enamel pin, retro advertising brooch

AFW - Antique France Worldwide

Description

This old advertising pin features the stylized silhouette of a shepherdess, recognizable by her traditional hat and posture, the emblem of the "Bergère de France" brand. The object has a cutout shape following the contours of the character, with a rectangular base incorporating the inscription "BERGERE DE FRANCE" in capital letters, perfectly legible on the front.

The visible side of the pin displays a dominant bright red, enhanced by a gold border that highlights each contour of the character and the frame of the base. This finish gives the whole a bright and retro look, typical of advertising objects from the 1980s-1990s, although the piece cannot be precisely dated.

The surface of the pin shows a smooth and shiny texture, characteristic of the enameled finishes common in the manufacturing of promotional pins from that period. No additional pattern is visible apart from the silhouette and the text, which highlights the minimalist design and the strong identity of the brand.

The contrast between the intense red and the gold accentuates the visibility of the logo, making this pin particularly attractive to collectors of vintage advertising items or souvenirs from French textile companies. The object is presented here on a plain red background, which highlights the brilliance of its colors and the sharpness of its contours.

Condition

Used item sold as is. The overall condition visible in the photo shows good preservation of the color and lettering, with no notable defects on the front.

Did you know? Bergère de France is a French company founded in 1946, specializing in the production of knitting yarns and wools. It is one of the few industrial spinning mills still active in France, and its products are widely recognized for their quality and traditional know-how.

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