Vintage retro advertising pin from France, Total Citroën Agents Solidaires
AFW - Antique France Worldwide
Description
This old advertising pin depicts the map of France, viewed in perspective, with a red and white checkerboard pattern punctuated by small chevrons reminiscent of the Citroën logo. The base of the pin displays several clearly visible inscriptions and logos: "TOTAL", "Lubrifiants" (Lubricants), "AlesS", "AGENTS SOLIDAIRES" (United Agents), and the Citroën logo accompanied by the mention "CHEVR. CFS 94". The ensemble evokes an operation or solidarity campaign among brand agents, in connection with Total lubricants and Citroën.
The shape of the pin faithfully follows the contours of metropolitan France, with a clean and precise cut. The visible side features a shiny, metallic finish, which highlights the vibrant colors and advertising graphics typical of the 1980s or 1990s. The checkerboard pattern, associated with the typography and logos, reinforces the retro aesthetic of this promotional item.
The background of the pin is predominantly red and white, with touches of blue and orange for the logos and inscriptions. The design is structured, with optimal legibility of the advertising elements, making it a remarkable example of the visual communication of major automotive and oil brands of that period.
The pin is designed to be worn or displayed, with a flat and shiny surface. No details are visible regarding the attachment system, as the photo only shows the front side. The item is well preserved, with no major chips or excessive wear apparent on the visible surface.
This type of advertising badge was frequently distributed during events, communication campaigns, or partnerships between automotive and oil brands. It testifies to the importance of signage and visual identity in the automotive and industrial world of the late 20th century.
Condition
Used item, sold as is. The front side shows good shine, with some traces of use or micro-scratches visible at certain angles. No chips or major defects noted on the visible part.
Did you know? Advertising pins experienced a real craze in the 1980s and 1990s, particularly in France. Large companies, such as Total and Citroën, used these small objects to reinforce their visibility during national campaigns or professional events. Some models, linked to specific operations, are now sought after for their historical and graphic value.
AFW Reassurance
Fast shipping and careful packaging guaranteed. Professional seller, specialized in vintage advertising and collectible items.
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