Vintage enamel pin old jockey horse retro advertising 80s badge

AFW - Antique France Worldwide

Description

Old advertising pin featuring a jockey on horseback, die-cut to follow the contours of the scene. The visual shows a rider dressed in a red jacket and yellow trousers, mounted on a black horse in full action. The background has a shiny gold finish, accentuating the contrast with the jockey's bright colours. At the bottom left, a rectangular red cartouche displays the inscription "JOCKEY" in stylized letters, a detail typical of promotional items from the late 20th century. The visible surface has a smooth enameled appearance, reminiscent of the enamel technique used for this type of pin in the 80s.

This badge is made with a finish that imitates gilded metal, with clean outlines and a faithful impression of the motif. The silhouette of the horse and jockey is well defined, each element being highlighted by a precise black line. The colours are bold, with no apparent discoloration on the visible side. The graphic style, both in the typography and in the representation of the character, recalls the visual codes of retro advertising objects, very popular during this period.

The presented side shows no major chips or deep scratches. The light reveals a homogeneous shine, characteristic of enameled or lacquered surfaces of that era. No manufacturing or printing defects are visible on the front. The fastener on the back is not visible in the photo, in accordance with the strict description rule per exposed side.

This advertising pin evokes the equestrian world and horse racing, a frequent theme in promotional items from the late 20th century. It is a typical clothing accessory from the 1980s, often worn on a jacket lapel or cap during sporting events or as a badge to support a specific brand or event.

The motif of the horse and jockey, associated with the mention "JOCKEY", gives this pin an immediately recognizable character, appreciated for its retro style and its ability to evoke an era marked by the popularity of enameled promotional items.

Condition

Used item, sold as is. The visible surface is in good overall condition, with no major wear noted on the exposed side.

Did you know? Advertising pins reached their peak in France in the 1980s and 1990s, a period during which they were distributed at events, communication campaigns, or as promotional gifts. The equestrian world, with its races and emblematic brands, inspired many pin models, reflecting the popular enthusiasm for this type of advertising medium.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in vintage and advertising items.

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